Practice Targeting: Segment Your Audience

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message...

Knowledge is Power

Earlier today, we promised a special offer for the apartment industry. If you follow the discussions and blog posts on sites like Multifamily Insiders, you know a lot of people are paying close attention to this new game, trying to gain as much knowledge as they can....

Are You Approachable?

Have you met Scott Ginsberg? I haven’t, but I would know right away if I did. Why? Because he’ll be wearing a nametag. He wears one all the time, every day. Has been for almost 3,000 days straight as I write this. He even has a nametag tattooed on his...

The Best Things in Life are Free

Web design software: Free Online marketing campaign: Free Long-distance calling: Free Running your small business for next to nothing: Priceless. If there’s one example above any other of an entrepreneur who has used free online tools to build his business,...