Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.” In both cases, the desired goal isn’t about the ad campaign. But it’s often one of the easiest levers to pull…
Choosing The Right Keywords For Your Multifamily Marketing In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your marketing can depend on knowing what kinds of keywords to use…
Google and Facebook COVID-19 PPC Credits Google and Facebook are offering pay per click (PPC) ad credits for qualifying small businesses as a result of COVID-19. We understand right now that marketing dollars and credits are more valuable than ever, so we’ve pulled together a few top-line insights to help you better understand the differences…