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13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign

13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign

by Mike Whaling | Aug 21, 2024 | Apartment Marketing, Multifamily, Paid Traffic, PPC

Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.”In both cases, the desired goal isn’t about the ad...
Choosing The Right Keywords For Your Multifamily Marketing

Choosing The Right Keywords For Your Multifamily Marketing

by Patrick Laycock | Jul 16, 2020 | Blog, Paid Traffic, PPC, Search, SEO

Choosing The Right Keywords For Your Multifamily Marketing In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your...
Google and Facebook COVID-19 PPC Credits

Google and Facebook COVID-19 PPC Credits

by Aric Billings | Apr 21, 2020 | Blog, Paid Traffic, PPC

Google and Facebook COVID-19 PPC Credits Google and Facebook are offering pay per click (PPC) ad credits for qualifying small businesses as a result of COVID-19. We understand right now that marketing dollars and credits are more valuable than ever, so we’ve...
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About 30 Lines

30 Lines was founded on one premise: Help businesses create easy, remarkable experiences for their customers and prospects.

It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners. It's simply the way business gets done.

Let's get to work.

Apartment SEO

What’s with the name?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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