Apartment Marketing | Marketing | Multifamily | PPC | SEO | SEO Insights

Google Just Rewired How Renters Find Apartments. Here’s What to Do Now.
ByMike Whaling May 26, 2026May 27, 2026

Every year, Google hosts their I/O and Marketing Live events to annouce their latest innovations for programmers and marketers – this year’s edition happened back-to-back last week. Together, they represent the most significant set of changes to search, advertising, and local discovery in over a decade. We’re here to break it down for you and…

Read More Google Just Rewired How Renters Find Apartments. Here’s What to Do Now.
Apartment Marketing | Multifamily | Paid Traffic | PPC

13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign
ByMike Whaling August 21, 2024

Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.” In both cases, the desired goal isn’t about the ad campaign. But it’s often one of the easiest levers to pull…

Read More 13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign
Blog | PPC | SEO | SEO Insights

Apartment Shoppers Return To Search- State of Search July 2020
By30 Lines Marketing August 11, 2020

Apartment Shoppers Return To Search- State of Search July 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the…

Read More Apartment Shoppers Return To Search- State of Search July 2020
Apartment Marketing | Blog | PPC | RentPress | SEO | SEO Insights | Website | Website Design | WordPress

How to Create Landing Pages Using WordPress Taxonomy Pages
By30 Lines Marketing July 23, 2020

How to Create Landing Pages Using WordPress Taxonomy Pages WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of your content (including all of your property data) into categories of…

Read More How to Create Landing Pages Using WordPress Taxonomy Pages
Blog | Paid Traffic | PPC | SEO | SEO Insights

Choosing The Right Keywords For Your Multifamily Marketing
By30 Lines Marketing July 16, 2020

Choosing The Right Keywords For Your Multifamily Marketing In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your marketing can depend on knowing what kinds of keywords to use…

Read More Choosing The Right Keywords For Your Multifamily Marketing
Blog | PPC | SEO | SEO Insights

State of Search – June 2020
By30 Lines Marketing July 1, 2020

State of Search – June 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell…

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Blog | PPC

Understanding PPC- Why are people who aren’t in my area seeing my ads?
By[email protected] June 24, 2020

Understanding PPC- Why are people who aren’t in my area seeing my ads? We all want more qualified leads, but to get them you need qualified traffic. Building up your presence organically on search engines like Google takes time, and your property might not have the social following you need to start generating the good…

Read More Understanding PPC- Why are people who aren’t in my area seeing my ads?
Blog | Paid Traffic | PPC

Google and Facebook COVID-19 PPC Credits
By[email protected] April 21, 2020

Google and Facebook COVID-19 PPC Credits Google and Facebook are offering pay per click (PPC) ad credits for qualifying small businesses as a result of COVID-19. We understand right now that marketing dollars and credits are more valuable than ever, so we’ve pulled together a few top-line insights to help you better understand the differences…

Read More Google and Facebook COVID-19 PPC Credits

Google Just Rewired How Renters Find Apartments. Here’s What to Do Now.

13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign

Apartment Shoppers Return To Search- State of Search July 2020

How to Create Landing Pages Using WordPress Taxonomy Pages

Choosing The Right Keywords For Your Multifamily Marketing

State of Search – June 2020

Understanding PPC- Why are people who aren’t in my area seeing my ads?

Google and Facebook COVID-19 PPC Credits

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