Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.”In both cases, the desired goal isn’t about the ad...
Apartment Shoppers Return To Search- State of Search July 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job...
How to Create Landing Pages Using WordPress Taxonomy Pages WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of...
Choosing The Right Keywords For Your Multifamily Marketing In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your...
State of Search – June 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and...
Understanding PPC- Why are people who aren’t in my area seeing my ads? We all want more qualified leads, but to get them you need qualified traffic. Building up your presence organically on search engines like Google takes time, and your property might not have the...