Every year, Google hosts their I/O and Marketing Live events to annouce their latest innovations for programmers and marketers – this year’s edition happened back-to-back last week. Together, they represent the most significant set of changes to search, advertising, and local discovery in over a decade. We’re here to break it down for you and…
You don’t just need alt text. You need images that are part of your overall apartment SEO strategy. Our RentPress sites do it for you.
Just when you thought there weren’t any more worlds to conquer in the local listings game, Apple messes around and gives us a whole lot more work. On January 11th, Apple introduced a new tool to the digital marketing ecosystem in Apple Business Connect. The free tool allows businesses of all sizes to customize the…
Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.
Preparing For Busy Leasing Season – State Of Search January 2021 Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can…
Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more effectively guide all of our marketing decisions and now more…
Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.
What Am I Paying For? SEO and Apartment Marketing Search Engine Optimization (or SEO) may seem like a new, flashy digital marketing strategy, it’s one of the oldest tricks in the book, digitally speaking. According to Search Engine Journal SEO, it started in the mid-’90s, making it one of the original digital marketing tactics. Many…
Apartment Shoppers Return To Search- State of Search July 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the…
Product News: RentPress Puts The Power Of Consumer Insights Back In Your Hands 30 Lines, a digital marketing agency, takes SEO and customer insights to the next level with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless and comprehensive experience for apartment marketers…
How to Create Landing Pages Using WordPress Taxonomy Pages WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of your content (including all of your property data) into categories of…
What is Schema Markup? An Intro to Schema for SEO Schema Markup has entered the forefront of the website & SEO ecosystem in the past few years. You don’t have to be a coding expert to learn schema best practices and know the right questions to ask to make it work for your website. Discover…