Save Your Money

What’s a Super Bowl ad going for this year? Try a cool $3 million for 30 seconds. In this economy, even the biggest of the big traditional advertisers are having a hard time justifying that kind of dough. GM? No thanks. FedEx? We’ll get back to you. So why...

The Resident Portal as a Communication Hub

There’s no question that resident communications and retention are more important than ever. But the question is, “What is the most effective way to communicate with residents on their schedule?” Well, based on the fact that NMHC and others have...