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What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.

What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.

by Mike Whaling | Sep 9, 2024 | Apartment Marketing, Marketing, Word of Mouth

This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect...
Be Awesome. The Social Media Part Will Take Care of Itself.

Be Awesome. The Social Media Part Will Take Care of Itself.

by Mike Whaling | Oct 15, 2012 | Marketing, Social Media, Word of Mouth

Red Bull Stratos proves success in social media doesn’t always mean you need a dedicated social media campaign. Do things worth talking about, and people will do the sharing for you.

Three Steps to Success: Gary Vaynerchuk Style

by Matthew | May 11, 2011 | Marketing, Social Media, Word of Mouth

Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social...

Ad Review: Hail So Big It Will Smash Your Car

by Mike Whaling | Aug 6, 2010 | Marketing, Word of Mouth

The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it...
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About 30 Lines

30 Lines was founded on one premise: Help businesses create easy, remarkable experiences for their customers and prospects.

It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners. It's simply the way business gets done.

Let's get to work.

Apartment SEO

What’s with the name?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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