This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect setting for marketers to…
Red Bull Stratos proves success in social media doesn’t always mean you need a dedicated social media campaign. Do things worth talking about, and people will do the sharing for you.
Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social media, or the New York Jets. On April 25, I…
The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The…