Online Advertising Budget Calculator

How many leases do you need in the next 30 days?

What you'll need to spend on digital advertising:

Estimated Cost Per Lease:

What's your leasing team’s closing ratio?

Ex: 0.30 = 30% Closing Ratio

Please enter a number less than or equal to 1.

Number of tours needed

How many tours you will need to deliver to meet your leasing goal

What's your lead-to-tour ratio?

Ex: 0.40 = 40%. If 40% of your leads come in to tour, enter 0.4.

Please enter a number less than or equal to 1.

Here’s how many leads you’ll need:

Approx. how many leads you'll need to meet your leasing goal

What’s your website’s conversion rate (traffic to lead)?

Please enter a number less than or equal to 1.

Ex: 0.05 = 5%. If 5% of your website visitors will convert to a lead, enter 0.05.

Website traffic needed:

How much traffic you'll need to your website to get the leads you'll need

Estimated monthly traffic from Organic Search

How much traffic comes to your site from Organic Search and other non-paid sources

Google Ads Average Click-Through Rate

Please enter a number less than or equal to 1.

Ex: 0.05 = 5%. If 5% of the people who see your ad click through to view your website, enter 0.05. 30 Lines benchmark for 2020 was 3.2%.

Here's how many times your ads will need to be clicked:

Ad Impressions you will need:

Here's about how many people will need to see your ads.

Average cost per ad impression

30 Lines benchmark for 2020 was $0.028

Your recommended monthly advertising spend:

Does not include agency campaign management fee. 30 Lines management fee is 20% of the total campaign spend.