Patient Resources Company
Executive summary
The story this period
Search visibility has been built from the ground up. Patient Resources now appears in Google Search roughly 2,000 times a month — up from virtually nothing when tracking began in spring 2025. Over the period the site earned 438 clicks from 18,709 impressions, and that presence has grown steadily, accelerating across the last two quarters.
The Google Business Profile is an emerging local asset. It generated 1,002 profile views and drove 122 direct customer actions — including 15 calls, 61 requests for directions, and 46 clicks through to the website. It is smaller than it could be, and is one of the clearest near-term opportunities (see recommendations).
Where the opportunity is. Patient Resources already surfaces for dozens of high-value Broward County searches — terms like “home care broward county” and “patient care solutions” are shown hundreds to thousands of times — but most still rank on page five or deeper. Climbing those local rankings, and converting brand awareness into “near me” and service searches, is the clearest path to growth.
Recent momentum & year-over-year
This quarter vs. same quarter last year
Weekly search clicks — last 90 days
What the latest quarter shows
Search visibility has accelerated sharply. In the last 90 days Patient Resources earned 132 search clicks from 5,786 impressions — versus 58 clicks and 1,037 impressions in the same quarter a year ago. That’s +128% clicks and +458% impressions year over year.
Rankings improved dramatically. Average position rose from 39.8 to 17.2 — a climb of about 23 spots, with several core service terms now pushing toward page one.
About the click-through rate. CTR sits lower than a year ago (2.28% vs 5.59%) — which is expected and healthy at this stage: the site now surfaces for many more, broader searches, expanding reach faster than clicks in the short term. Converting that new visibility into clicks is exactly the opportunity in the recommendations below.
Search visibility over time
Monthly Google Search performance
Where website visitors come from
Traffic by channel
Channel quality
What people search to find Patient Resources
Top search terms
Biggest growth opportunities
Top performing pages
Local presence — Google Business Profile
Profile actions
Where searches come from
Visitor actions & leads
Engagement & lead funnel
Devices visitors use
Recommendations & next steps
1. Win Broward County local rankings
High-volume non-brand terms — “home care broward county,” “patient care solutions,” “broward home care,” “home health agencies broward county” — draw thousands of monthly impressions but rank on page five or deeper. Service + location pages and focused on-page SEO can move them up.
Why it matters: these are your highest-volume non-brand searches — climbing even a page or two could multiply organic clicks from people actively seeking care in your service area.
2. Build out the Google Business Profile
The listing already drove 122 actions on just 1,002 views. Add fresh photos, weekly Google Posts, complete service descriptions, and a steady stream of new reviews to lift Maps ranking and click-through.
Why it matters: the profile generated 61 direction requests and 15 calls from a modest base — growth here converts directly to local patient inquiries.
3. Create “near me” & service content
Most clicks today are brand searches for “patient resources.” Create location- and service-specific pages (home health aides, homemaker companions, and the Broward towns you serve) to capture the large pool of non-brand demand.
Why it matters: service content opens an entirely new audience of people who need care but don’t yet know Patient Resources by name.
4. Filter bot & out-of-area traffic
Direct traffic is desktop-heavy with only ~26% engagement, and roughly 2,740 international impressions earned zero clicks — signals of scraper/bot noise. Adding GA4 bot filtering gives cleaner, more trustworthy numbers.
Why it matters: clean data makes the genuine local growth easier to see and prevents under-counting true engagement quality.
5. Tighten lead & call tracking
417 form submissions and 27 phone-call clicks were recorded, but few are marked as official “key events / conversions” in GA4. Formalize these (and consider call tracking) to turn the report into a clear lead-generation scoreboard.
Why it matters: the ultimate goal is patient inquiries — tracking them precisely ties marketing activity to real business results.
Quality Care Home Health & Hospice
Executive summary
The story this period
Visibility is climbing steadily. Quality Care now appears in Google Search roughly 16,000 times a month — up from about 1,400/month when tracking began, more than a 10× increase in search presence over 16 months. That growth has been consistent, not a one-time spike.
The Google Business Profile is the single most valuable local asset. It generated 4,764 profile views and drove 2,242 direct customer actions — including 199 calls, 800 requests for directions, and 1,243 clicks through to the website. Visitors who arrive from the listing are also the most engaged on the site.
Where the opportunity is. A handful of high-value searches like “quality care home health” already show tens of thousands of times but rank just below the top results — capturing more of those clicks is the clearest path to growth. Most clicks today come from people searching the brand by name; expanding into “near me” and service-based searches is the next frontier.
Recent momentum & year-over-year
This quarter vs. same quarter last year
Weekly search clicks — last 90 days
What the latest quarter shows
Search visibility has accelerated sharply. In the last 90 days Quality Care earned 742 search clicks from 47,629 impressions — versus 278 clicks and 7,544 impressions in the same quarter a year ago. That’s +167% clicks and +531% impressions year over year.
Rankings improved dramatically. Average position rose from 33.7 to 17.1 — a climb of about 16.6 spots, with several core service terms now pushing toward page one.
About the click-through rate. CTR sits lower than a year ago (1.56% vs 3.69%) — which is expected and healthy at this stage: the site now surfaces for many more, broader searches, expanding reach faster than clicks in the short term. Converting that new visibility into clicks is exactly the opportunity in the recommendations below.
Search visibility over time
Monthly Google Search performance
Where website visitors come from
Traffic by channel
Channel quality
What people search to find Quality Care
Top search terms
Biggest growth opportunities
Top performing pages
Local presence — Google Business Profile
Profile actions
Where engaged visitors are located
Visitor actions & leads
Engagement & lead funnel
Devices visitors use
Recommendations & next steps
1. Win page-one rankings for core service terms
“quality care home health,” “quality home health care,” and “quality home care” together draw 85,000+ monthly impressions but sit on page two. Targeted on-page SEO and internal linking to the services and hospice pages can move them up.
Why it matters: these are your highest-volume non-brand terms — even a few positions of improvement could double organic clicks.
2. Strengthen the Google Business Profile
The listing already drives the most local action. Add fresh photos, weekly Google Posts, service descriptions, and a steady stream of new reviews to lift Maps ranking and click-through.
Why it matters: the profile generated 800 direction requests and 199 calls — more visibility here converts directly to patient inquiries.
3. Build content for “near me” & service searches
Searches like “hospice near me” already convert well. Create location- and service-specific landing pages (home health, hospice, palliative, the towns you serve) to capture non-brand demand.
Why it matters: today most clicks are brand searches — service content opens an entirely new audience of people not yet aware of Quality Care.
4. Filter bot & out-of-area traffic
A large share of “direct” traffic comes from data-center regions (Lanzhou, Singapore, Boardman) with near-zero engagement. Adding GA4 bot filtering gives cleaner, more trustworthy numbers.
Why it matters: clean data makes the genuine local growth easier to see and prevents under-counting true engagement quality.
5. Tighten lead & call tracking
Mark form submissions and phone-call clicks as official “key events / conversions” in GA4, and consider call tracking. This turns the report from traffic counts into a clear lead-generation scoreboard.
Why it matters: the ultimate goal is patient inquiries — tracking them precisely lets us tie marketing activity to real business results.