Seasons Shift - Ad Budgets Should, Too

Keep ads flourishing by springing into a smarter way to manage PPC budgets based on multifamily seasonality and leasing cycles.

This 30 Lines Mastermind Insights session was designed specifically for multifamily marketers.

Thursday, April 26 at 2 p.m. EST

 

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Presenter:

Kristi Fickert

Kristi Fickert

V.P. of Marketing & Training, 30 Lines

Time to spend your marketing dollars wisely.

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Website traffic and conversion rates should influence ad budgets

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Shifting ad dollars leads to cost savings and higher lead velocity, ensuring you’re not overpaying for website traffic

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Our version of marketing math = backing strategy with the metrics that matter most

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Personalize an ad budget based on current occupancy, budgeted occupancy, average team closing percentage (tours/rentals), and anticipated move-outs

Who Should Attend?

Marketing Directors, Leasing Professionals, Regional Managers, Property Managers, Vice Presidents, Asset Managers, Owners, and Investors

Join us on Thursday, April 26th at 2 p.m. EST

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