State of Search

Takeaways from February 2021

It’s been a long while since we could say this, but search interest in apartments is blowing away numbers from last year. While the initial reaction is to chalk the bump all up to comparisons from COVID-19, the reality is that “apartments for rent” search volume is not only higher than 2020, but 2019 as well. Based off of industry trends and chatter about the upcoming leasing season, we’re in for a perfect storm of vaccines, rebounding interest post-COVID, and a normal upswing in traffic as spring rolls around.  Marketers and on-site staff need to be ready to pivot quickly now as the season ramps up. The two main points of focus for the next few months should be current resident retention and capitalizing on the increase in search traffic through search marketing like SEO and PPC.

Main Terms

Major City Apartment Search

Smaller Market Apartment Searches