This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect setting for marketers to…
November 19. (At least, that’s the day for 2024.) No, it’s not election day or Thanksgiving or Black Friday. But if you’re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site for “traditional” multifamily properties. (It’s usually a different schedule for…
Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.” In both cases, the desired goal isn’t about the ad campaign. But it’s often one of the easiest levers to pull…
Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.
[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and everything your…
Smart apartment SEO helps more customers find your community online. Here’s how to create content prospective renters are searching for.
As 2015 comes to a close, the 30 Lines team has been digging into the most talked about marketing trends at this year’s multifamily conferences, and figuring out how they can be applied to your brand to build your online presence, increase your conversion rates and close more sales.
5 Things to Do Today to Improve Conversions on Your Apartment Website In the numbers game that is apartment marketing, the more leads you have, the better chance you’ll find someone who will say yes to that great place, ideally at a higher rent. And if you need more leads, you might need to do…
Regardless of your personal opinion of Brad Bellflower or JB Smoove or ironic direct mail, apartment marketers can’t disregard the fact that there is an arms race among the major Internet Listing Sites (ILSs) to reach more renters, and they’re succeeding.
How often do we digital marketers MacGuyver something together for a management takeover?
Too often.
You know reviews are important. There’s no question that you should respond to customers’ concerns, and Google and other search engines take reviews into account when determining where to rank your business in local search results. Here are three simple tactics for getting more reviews from more customers, including the happy ones.