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  • Team celebrating a successful website launch
    Apartment Marketing | Multifamily | Website Design

    The Best Date to Launch Your New Apartment Websites

    ByMike Whaling August 29, 2024

    November 19. (At least, that’s the day for 2024.) No, it’s not election day or Thanksgiving or Black Friday. But if you’re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site for “traditional” multifamily properties. (It’s usually a different schedule for…

    Read More The Best Date to Launch Your New Apartment WebsitesContinue

  • Apartment marketers should embrace price transparency
    Apartment Marketing | RentPress

    Why Multifamily Marketers Win By Leaning In to Price Transparency and Fee Disclosures

    ByMike Whaling January 7, 2024

    You’ve been there before. You’re online, excited about purchasing a concert ticket or book a vacation rental. The price seems perfect, fitting nicely within your budget. But as you proceed to checkout, a slew of hidden fees magically appear – service charge, convenience fee, processing fee – and suddenly, the cost is way beyond what…

    Read More Why Multifamily Marketers Win By Leaning In to Price Transparency and Fee DisclosuresContinue

  • Tackling Trends: Why You Need to Add Online Tour Scheduling to Your Apartment Website Today
    Apartment Marketing | Blog

    Tackling Trends: Why You Need to Add Online Tour Scheduling to Your Apartment Website Today

    By30 Lines Marketing May 2, 2019

    Automating your tour calendar to let apartment shoppers schedule their appointment can have an impact – for the prospect and your leasing team.

    Read More Tackling Trends: Why You Need to Add Online Tour Scheduling to Your Apartment Website TodayContinue

  • How to Customize an Awesomplete Text Input’s Functionality with JavaScript
    30 Lines Dev Digest | Blog

    How to Customize an Awesomplete Text Input’s Functionality with JavaScript

    By30 Lines Marketing October 18, 2016

    A lot of what I learned this week was JavaScript. I’m most proud of my handiwork with a plugin we are using for one of our sites; it’s called Awesomplete.

    Read More How to Customize an Awesomplete Text Input’s Functionality with JavaScriptContinue

  • How to Parse Market Connect XML Files, the Easy Way
    30 Lines Dev Digest | Blog

    How to Parse Market Connect XML Files, the Easy Way

    By30 Lines Marketing July 7, 2016

    Recently we’ve started working with a client who uses MRI’s Market Connect (powered by VaultWare) to manage their real-time pricing and availability feeds for their websites. It’s an easy way for them to have a widely accessible repository of their property information for use anywhere on the web. The only small, teensy-weensy caveat about the system is that it uses XML to return this information to you.

    Read More How to Parse Market Connect XML Files, the Easy WayContinue

  • Atlas Building in Columbus
    Apartment Marketing | Blog

    5 Things to Do Today to Improve Conversions on Your Apartment Website

    ByMike Whaling November 17, 2015

    5 Things to Do Today to Improve Conversions on Your Apartment Website In the numbers game that is apartment marketing, the more leads you have, the better chance you’ll find someone who will say yes to that great place, ideally at a higher rent. And if you need more leads, you might need to do…

    Read More 5 Things to Do Today to Improve Conversions on Your Apartment WebsiteContinue

  • Stop Sending Traffic to Your Homepage: 3 Reasons Why Landing Pages Convert More Visitors into Leads
    Apartment Marketing | Blog

    Stop Sending Traffic to Your Homepage: 3 Reasons Why Landing Pages Convert More Visitors into Leads

    Byguestcontributor June 16, 2015

    Want to convert more leads from your website? Stop sending traffic to your homepage. I know this sounds crazy, but trust me on this one.

    Read More Stop Sending Traffic to Your Homepage: 3 Reasons Why Landing Pages Convert More Visitors into LeadsContinue

  • Limitless Design Possibilities | Top Line Sites for Apartments
    Blog | News

    30 Lines Releases Top Line Sites Plugin for WordPress

    Byguestcontributor November 17, 2014

    
Contact: Mike Whaling, President of 30 Lines 614-859-5030 mike@30lines.com Plugin Makes It Possible to Build Incredible Apartment Websites Quickly and Easily Columbus, OH – November 17, 2014 – While the apartment industry agrees that websites are mission-critical in the leasing process, website design options haven’t kept up with website best practices. Until now, apartment marketers…

    Read More 30 Lines Releases Top Line Sites Plugin for WordPressContinue

  • The Apartment Marketer's Guide to Google Analytics
    Apartment Marketing

    Hangout Recap: The Apartment Marketer’s Guide To Google Analytics

    Byguestcontributor August 12, 2014

    During our first 30th with 30 Lines Hangout, Mike Whaling shared some tips for making the most of Google Analytics. Although it offers lots of great stats about your website’s traffic, Analytics out of the box is not set up to provide the information you need to be a more effective marketer. Fortunately, there are…

    Read More Hangout Recap: The Apartment Marketer’s Guide To Google AnalyticsContinue

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