by Mike Whaling | Aug 14, 2009 | Blog, Interactive
Is social media just a fad, or is it fundamentally changing the way we communicate? Think about some of this data: By 2010, Gen Y will outnumber Baby Boomers — 96% of them have joined a social network. 80% of Twitter usage is on mobile devices. People update...
by Mike Whaling | Nov 12, 2008 | Uncategorized
What’s a Super Bowl ad going for this year? Try a cool $3 million for 30 seconds. In this economy, even the biggest of the big traditional advertisers are having a hard time justifying that kind of dough. GM? No thanks. FedEx? We’ll get back to you. So why...
by Mike Whaling | Jul 16, 2008 | Brand Monitoring, Interactive
Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from Compete.com showing the site’s growth trend over the last year: So how can...
by Mike Whaling | Jul 9, 2008 | Uncategorized
There’s no question that resident communications and retention are more important than ever. But the question is, “What is the most effective way to communicate with residents on their schedule?” Well, based on the fact that NMHC and others have...
