Savvy apartment marketers like yourself know that social media is going visual, and you’ve undoubtedly heard that image-heavy Pinterest is a great way to reach prospective residents and stay in front of current ones. (Considering Pinterest has 53 million monthly...
The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it...
Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the...
There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town....
What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message...
