Doterati held its first event — the Social Media Breakfast — yesterday, and it was great to see everyone who came out. Rob Williams from OrangeJack gave a great intro to all the various social media tools available, I said some things about the basics of blogging and the business case behind it, and Mark…
Ok, I need some help with this one. I follow the trends in apartment marketing on a regular basis, so when Capture The Market started posted community videos on MySpace, I decided to subscribe to their future posts. That way I’d get to see all the great videos that they’re producing as soon as they’re…
Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I…