It's a New Game…

Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire...

Follow? Fan? Are You For Real?

Lately I’m starting to see a lot of social buttons, widgets and feeds popping up on websites and blogs of all types. They all say basically the same thing … “Follow Me!” “Be our Fan!” “C’mon, you know you want to!”...

When You Listen, Customers Listen Back

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the...