Practice Targeting: Segment Your Audience

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message...

The Resident Portal as a Communication Hub

There’s no question that resident communications and retention are more important than ever. But the question is, “What is the most effective way to communicate with residents on their schedule?” Well, based on the fact that NMHC and others have...

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