If your property website is the hub of your online presence, then social media is the gateway for getting people there.
But too often, businesses are solely focused on the content they’re sharing to their own social media accounts.
Instagram is not just for selfies anymore. With more than 200 million active users, Instagram is becoming a go-to hub for marketers to promote their brands on social media, and it’s no surprise that apartment companies are getting in on the action. Companies such as Reside Living and Contemporary Management Concepts have already scoped out Instagram’s potential and what…
Savvy apartment marketers like yourself know that social media is going visual, and you’ve undoubtedly heard that image-heavy Pinterest is a great way to reach prospective residents and stay in front of current ones. (Considering Pinterest has 53 million monthly active users in the U.S., the odds are definitely in your favor.) So you set up a…
Use a tool like Tweegram to visually convey your most important ideas on sites like Pinterest and Instagram.
This weekend, many of us will be attending parades, picnics and fireworks and picnics to celebrate Independence Day. That’s fun (unless you’re not a fan of fireworks), but there are lots of people who won’t be here to join in the Fourth of July festivities. Regardless of your political affiliation, we’re all indebted to those…
There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who…
If there’s one thing I hear most often about social media, it’s that it can get overwhelming fast. (Here are a few tips if this is you.) Whether it’s a blog, Facebook, Twitter, or a Ning site, there are many, many ways to connect with friends, colleagues and prospects, and there are even more tools…
What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work…
Is social media just a fad, or is it fundamentally changing the way we communicate? Think about some of this data: By 2010, Gen Y will outnumber Baby Boomers — 96% of them have joined a social network. 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for…
If you’re building a wide-reaching web presence for your business, that probably means that you’re using sites like Facebook, LinkedIn, Twitter, Flickr and Vimeo, as well as tools like WordPress, Google Analytics, SocialMention and Tweetdeck (or Seesmic) to connect with customers and spread the word about your products and services. That’s a lot of different…
Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire neighborhoods … there are a lot of interesting parallels, and it’s a good fit. We have the privilege of…
For those of you not familiar with Zappos, it is an online retailer of shoes, clothing, handbags, and accessories. Zappos also is well known for its company culture of providing extreme customer service. Here’s just one example of the Zappos company culture in action, as told by someone who has never even purchased anything from…