Practice Targeting: Segment Your Audience

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message...

Is Social Media a Fad or a Revolution?

Is social media just a fad, or is it fundamentally changing the way we communicate? Think about some of this data: By 2010, Gen Y will outnumber Baby Boomers — 96% of them have joined a social network. 80% of Twitter usage is on mobile devices. People update...

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