Thanks to a whole bunch of people (especially Lisa Trosien), the first #AptChat was a great success, with many industry professionals participating in the conversation. Consider this recap a high-level overview of the top tweets as we wandered through a variety of questions and topics related to social media and its use in the apartment…
Lately I’m starting to see a lot of social buttons, widgets and feeds popping up on websites and blogs of all types. They all say basically the same thing … “Follow Me!” “Be our Fan!” “C’mon, you know you want to!” “Click this glossy icon, then click on more of our junk.” Stop it. Just…
Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President…
Web design software: Free Online marketing campaign: Free Long-distance calling: Free Running your small business for next to nothing: Priceless. If there’s one example above any other of an entrepreneur who has used free online tools to build his business, it’s Gary Vaynerchuk. Gary and his father own the Wine Library, a wine store located in Springfield,…
Doterati held its first event — the Social Media Breakfast — yesterday, and it was great to see everyone who came out. Rob Williams from OrangeJack gave a great intro to all the various social media tools available, I said some things about the basics of blogging and the business case behind it, and Mark…
Ok, I need some help with this one. I follow the trends in apartment marketing on a regular basis, so when Capture The Market started posted community videos on MySpace, I decided to subscribe to their future posts. That way I’d get to see all the great videos that they’re producing as soon as they’re…
“Should we have a property blog?” I get that question a lot. In a future post, I think I’ll have to go through some of the reasons why the answer is absolutely YES. If you have a property blog, or if you’ve thought about writing one, but don’t think you have enough ideas to write…
Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I…
There’s no question that resident communications and retention are more important than ever. But the question is, “What is the most effective way to communicate with residents on their schedule?” Well, based on the fact that NMHC and others have found that 67% of residents prefer to be contacted online via email, it’s safe to assume that an online portal may be the…
Recently, TechCrunch announced that CrunchBase, their database wiki of technology companies/people, will integrate with LinkedIn. You can now click a button on CrunchBase and see if you are linked to any of the employees at any particular startup. BusinessWeek has featured the same integration on its site. This announcement really got me thinking about similar possibilities in other industries….