If you’re here, first I’d like to thank you for stopping by! You probably sat in my session at the 2011 Optimization Summit, or you heard about it from someone who did. (Tami Siewruk and the rest of the OptSum team put together a great event — huge thanks to them for having me back this year!) Now you’re looking for more resources to help you better measure and understanding your online marketing efforts … well, keep reading. ~ MW
Looking for the slides? Just enter your email address, and I’ll send you a PDF copy of the deck:
Measurement tools
- Google Analytics
- Yahoo! Web Analytics
- Google Webmaster Tools
- Woopra
- Omniture
- HubSpot
- Performable (Now owned by HubSpot)
- Google URL Builder
- Google Places
- Google Insights
- Bit.ly
- Facebook Insights
Dynamic Number Replacement
- CallSource
- Mongoose Metrics
- Google Voice (Use with AdWords Extensions)
Valuable sites and articles
- Occam’s Razor (Web analytics blog by Avinash Kaushik)
- A Marketer’s Guide to Tracking Online Campaigns (HubSpot)
- How to Set Goals and Goal Value in Google Analytics
- More articles from HubSpot on Web analytics
- How to Track Tweets, Facebook Likes and More with Google Analytics (From Social Media Examiner)
More helpful info
