Using Web Analytics to Get More Out of Your Web Marketing Machine: Slides from #OptSum

If you’re here, first I’d like to thank you for stopping by! You probably sat in my session at the 2011 Optimization Summit, or you heard about it from someone who did. (Tami Siewruk and the rest of the OptSum team put together a great event — huge thanks to them for having me back this year!) Now you’re looking for more resources to help you better measure and understanding your online marketing efforts … well, keep reading. ~ MW

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