If you’re here, first I’d like to thank you for stopping by! You probably sat in my session at the 2011 Ohio Growth Summit, or you heard about it from someone who did. (Huge thanks to Mike Bowers and the rest of the SBDC team for putting together a great event and inviting me to participate.) Now you’re looking for more resources to help you better measure and understanding your online marketing efforts … well, keep reading. ~ MW
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Measurement tools
- Google Analytics
- Yahoo! Web Analytics
- Google Webmaster Tools
- Woopra
- Omniture
- HubSpot
- Performable
- Google URL Builder
- Google Places
- Google Insights
- Bit.ly
- Facebook Insights
Dynamic Number Replacement
- CallSource
- Mongoose Metrics
- Google Voice (Use with AdWords Extensions)
Valuable sites and articles
- Occam’s Razor (Web analytics blog by Avinash Kaushik)
- A Marketer’s Guide to Tracking Online Campaigns (HubSpot)
- More articles from HubSpot on Web analytics
More helpful presentations
