Let’s get started! Apartment Email Drip Campaigns: Project Kickoff "*" indicates required fields Δ Step 1 of 16 – Personnel & Property Profile 6% PersonnelClient Contact Name First Last Contact Email Property ProfileFull Property NameProperty AddressWe want to verify the basic property data. Please provide the correct information, and we will verify it is correct on the website and the rest of your online listings. Street Address Address Line 2 City AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Property Website Leasing Office NumberPlease provide the direct line to the office.Call Tracking Numbers Yes, I’m using tracking numbers to track inbound calls to my location. Tracking NumbersAwesome! Let us know what tracking number(s) you’d like us to use.This field is hidden when viewing the formGoogle Analytics Access-oldTip: How to add a user to Google AnalyticsNote: If you don’t have Google Analytics set up for this website, we can help you set this up and give your team access. Yes, I’ve provided Edit & Collaborate access to connect@30lines.com Google Analytics AccessTip: How to add a user to Google AnalyticsNote: If you don’t have Google Analytics set up for this website, we can help you set this up and give your team access. I’ve provide Edit & Collaborate Access to connect@30lines.com Please help me set up a Google Analytics Account Mailchimp AccountDo you have a Mailchimp account?We run all drip campaigns through Mailchimp. I have a Mailchimp account already and would like 30 Lines to use that. I do not have a Mailchimp account. Please set one up and give me access. Great!Please provide mike@30lines.com with Admin level access in your Mailchimp account. Tip: How to add an Admin to Mailchimp I have provided Admin access in Mailchimp Mailchimp Account OwnerI would like 30 Lines to create a Mailchimp account and give Owner level access to this email address. Email ContentFrom EmailWhat email address should these emails be sent from? Reply-to EmailWhen a prospect hits “Reply,” where should those emails go? Same as “From Email” Alternative email address (used for lead tracking software) Alternate Reply-to Email Messages* Choose 6 email messages from the list below: We recommend always starting with a personal feeling autoresponder email from the leasing staff and finishing up with the Top 5 best reasons to live at your property. Choose which messages you think best fit your property and which messages you have content for. Our suggested campaign: Autoresponder, Floor plans, Amenities, Reviews, Neighborhood, Top 5 Autoresponder – Letter from leasing agent & delivery of any offer Offer – feature an offer in a standalone email Floor plans – up to three featured floor plans Interiors – show off your awesome interior features and finishes Amenities – up to three featured amenities at your property Pets – show off that your property is super pet-friendly Reviews – up to three reviews about your property Social – up to three featured posts from your social media channels or blog Neighborhood – up to three hotspots around your property Preferred Employer – tell prospects about your preferred employers and discounts Sister property – show the prospect some slightly different options Q&A – answer the most popular prospect questions Other – Something else not covered here Top 5 – the top five reasons a prospect should choose to live at your property AutoresponderThis email will be delivered immediately when a prospect opts in to your messaging. The goal here is just to get the conversation started.Subject LineText of Email:We have some suggested copy below. If you like it, leave it as it is. Feel free to customize and add your own message!Hi [lead_name], This is *Property Manager Name*, the Property Manager for *Property* Apartments. We received your inquiry and one of our leasing specialists is gathering information and apartment options that best fit what you’re looking for. As a thanks for signing up, here’s your special offer. If you’d like to provide any additional information or request a specific time to visit us and take a tour, just hit reply and we’ll get you taken care of. You’re in great hands! -*Manager Name*Optional: Special Offer to IncludePlease provide any marketing copy, links to images, or a direct link to how a prospect can redeem this offer. Special OfferThis offer is so good, it deserves its own email! What is the draw for prospects? Giveaway for taking a tour? Gift card when lease is signed? Tell us below.Subject LineSpecial Offer ContentSpecial Offer PicturesWe want to feature pictures for your offer. Please provide us with approved pictures. Or, 30 Lines can add photos from our stock photo library. I have provided photos either in the Dropbox folder or as links in the fields above. Please use stock photos where needed. Floor PlansFeature up to three floor plans and what makes them great. Subject LineFloor Plan Message ContentHi *First Name*, Here are a few floorplan options – would any of these work for you? We would love to show you these apartment options in person so you can get a sense of space and see the beautiful finishes for yourself. We know you’ll be impressed! As always, we are here to help. If you have questions, just let us know! — The *Property* TeamFloor Plan #1Floorplan title • Bullet point 1 • Bullet point 2 • Bullet point 3Floor Plan #2Floorplan title • Bullet point 1 • Bullet point 2 • Bullet point 3Floor Plan #3Floorplan title • Bullet point 1 • Bullet point 2 • Bullet point 3Floor Plan PicturesWe want to use pictures of your floor plans. Please provide us with approved pictures. I have provided photos either in the Dropbox folder or as links in the fields above. InteriorsShow off the best parts about what your prospect can expect when living at your property.Subject LineApartment Feature 1Feature: What makes it great:Apartment Feature 2Feature: What makes it great:Apartment Feature 3Feature: What makes it great:Interior Feature PicturesWe want to use pictures for your interior features. Please provide us with approved pictures. Or, 30 Lines can add photos from our stock photo library. I have provided photos either in the Dropbox folder or as links in the fields above. Please use stock photos where needed. AmenitiesProvide top 3 amenities/services that make this community stand out, especially amongst the competition. Subject LineAmenities Message Content*First Name*, Working hard and playing harder is our motto at *Property* Apartments. That’s why we are so proud of the amenities we offer our residents. They’re even more impressive in person. But don’t take our word for it…schedule a tour! See you soon! — The *Property* TeamAmenity #1<strong>Amenity</strong> Anything specific you’d like to say about this amenity Amenity #2<strong>Amenity</strong> Anything specific you’d like to say about this amenity Amenity #3<strong>Amenity</strong> Anything specific you’d like to say about this amenity Amenity PicturesWe want to use pictures for your property’s amenities. Please provide us with approved pictures. I have provided photos either in the Dropbox folder or as links in the fields above. PetsDoes your property love pets? Show off your love for your residents’ four-legged friends. Yes, this is mostly just an excuse for cute pet pictures. Subject LineMessage ContentExplain a little more about your pet policy. Do you have a pet playground? Do you have any pictures of pets at your property?Great news! *Property* is not only pet-friendly, but we offer several great amenities that are sure to keep you and your pet happy. Pet PicturesWe want to show off your property’s adorable pets. Please provide us with approved pictures. No photos available? We can use pictures from our stock photo library. I have provided photos either in the Dropbox folder or as links in the fields above. Please add stock photos as needed. Ratings & ReviewsProvide up to two direct quotes that highlight the property, and include links to all review sites that you’d like to include in this email. This is a great opportunity to push people to your social pages.Subject LineReviews Message Content*First Name*, We love that you’re considering an apartment at *Property* Apartments. We want to take the opportunity to show you around and give you a glimpse into life around here. Here’s what our residents (your future neighbors) have to say about living here. As always, if you have any questions, just hit reply or give us a call at *PhoneNumber*. See you soon! — The *Property* TeamReview #1Name: Quote: Link:Review #2Name: Quote: Link:Review #3Name: Quote: Link: Social Media & Other ContentShowcase some older content from your social media feed or blog. Your prospects might not be searching through your past posts, but if you have good content there, let’s see it!Subject LineSocial Message Content*First name*, We love that you’re considering an apartment with us at *Property.* Follow us on social media to stay up to date with our latest specials and events! Here’s some highlights:Post 1Title: Link:Post 2Title: Link:Post 3Title: Link: NeighborhoodTell customer about the area where the property resides and what it has to offer. Keep in mind shopping, dining, recreation, etc. This is a great opportunity to push people to your social pages if you are promoting these highlights on your pages. Provide us with up to three points that you’d like to promote to customers.Subject LineNeighborhood Message Content*First Name*, How’s the apartment hunt going? With so many dining, shopping and entertainment options, it’s easy to see why you want to call *Property* home. Lucky for you, we have apartments just steps away from the neighborhood’s most popular destinations. Schedule a tour today and put yourself one step closer to being a *Property* resident. Can’t wait to show you around! — The *Property* TeamNeighborhood Spot 1Name of place: Short summary:Neighborhood Spot 2Name of place: Short summary:Neighborhood Spot 3Name of place: Short summary:Neighborhood PicturesWe feature pictures for each neighborhood spot, after all, they do tell a thousand words. Please provide us with approved pictures for each. Or, 30 Lines can add photos from our stock photo library. I have provided photos either in the Dropbox folder or as links in the fields above. Please use stock photos where needed. Sister PropertyDoes your property have any nearby sister properties? Show it off to the prospect, but be sure to note what makes it different as well. This is a difficult message to pull of well as it does muddy up the overall message. But if done right, could turn a “maybe” into a “yes” very quickly. Assure the prospect that the sister property have some of the same great options that originally drew them to the first property but show off its own unique features.Sister Subject LineSister Message Content*Name*, If we still haven’t convinced you that *Property* is the best fit for you, check out another option – *Property2*. It’s in the same great area but offers a few different options.Sister Property Feature 1Tip: start with a similar feature like the neighborhoodSister Property Feature 2Tip: go slightly different here. “Don’t like wood finishes? We have granite countertops!” Sister Property Feature 3Tip: bring out the big guns. What’s unique about the sister property? Preferred EmployerTell us about your preferred employers and special discounts you offer.Subject LineMessage Content Q&AHere’s your chance to answer the most commonly asked questions before prospects even get to the leasing office.Subject LineQuestion 1Q: A: Q: A: Question 2Q: A: Q: A: Question 3Q: A: Q: A: Question 4Q: A: Q: A: Question 5Q: A: Q: A: OtherWant to feature something unique to your property? Let us know below.Subject LineMessage ContentYou won’t see this anywhere else! Check out *Property*’s unique features… Top 5 ReasonsLast chance to convince customers that they should rent from you! Pick the top five points that would make anyone want to sign that lease! Think of things not on the website – things shoppers might not be immediately aware of.Subject LineTop 5 Message Content*First Name, Still thinking about *Property*? We don’t blame you! Let us show you the top five reasons why many others are choosing to call our apartments home. And that’s just the beginning! Need to see it to believe it? Stop on by and we’d love to give you a personal tour. — The *Property* TeamReason 1Reason:Reason 2Reason:Reason 3Reason:Reason 4Reason:Reason 5Reason:Top 5 PicturesWe feature pictures for each of your Top 5 reasons, after all, they do tell a thousand words. Please provide us with approved pictures for each. Or, 30 Lines can add photos from our stock photo library. I have provided photos either in the Dropbox folder or as links in the fields above. Please use stock photos where needed.
