Apartment Email Drip Campaigns: Project Kickoff

This email will be delivered immediately when a prospect opts in to your messaging. The goal here is just to get the conversation started.

This offer is so good, it deserves its own email! What is the draw for prospects? Giveaway for taking a tour? Gift card when lease is signed? Tell us below.

Feature up to three floor plans and what makes them great.

Show off the best parts about what your prospect can expect when living at your property.

Provide top 3 amenities/services that make this community stand out, especially amongst the competition.

Does your property love pets? Show off your love for your residents' four-legged friends. Yes, this is mostly just an excuse for cute pet pictures.

Provide up to two direct quotes that highlight the property, and include links to all review sites that you’d like to include in this email. This is a great opportunity to push people to your social pages.

Showcase some older content from your social media feed or blog. Your prospects might not be searching through your past posts, but if you have good content there, let's see it!

Tell customer about the area where the property resides and what it has to offer. Keep in mind shopping, dining, recreation, etc. This is a great opportunity to push people to your social pages if you are promoting these highlights on your pages. Provide us with up to three points that you’d like to promote to customers.

Does your property have any nearby sister properties? Show it off to the prospect, but be sure to note what makes it different as well.

This is a difficult message to pull of well as it does muddy up the overall message. But if done right, could turn a "maybe" into a "yes" very quickly. Assure the prospect that the sister property have some of the same great options that originally drew them to the first property but show off its own unique features.

Tell us about your preferred employers and special discounts you offer.

Here's your chance to answer the most commonly asked questions before prospects even get to the leasing office.

Want to feature something unique to your property? Let us know below.

Last chance to convince customers that they should rent from you! Pick the top five points that would make anyone want to sign that lease! Think of things not on the website - things shoppers might not be immediately aware of.