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As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other words, this enables you...
If you’re looking for more leads, applications, sales, phone calls, contact form submissions, or scheduled tours, Facebook Ads is one of the most powerful and cost-effective ways to achieve them. People don’t make large purchases, like an apartment, based on...
At 30 Lines, we love email marketing and call ourselves email geeks. For every $1 in email marketing campaigns you invest, you will see a $42 return on investment, according to recent studies. For the multifamily industry, this ROI can be even greater. When a...
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
Inc. Magazine includes 30 Lines as an honoree on its Inc. 5000 list
Get insight into how you can make better decisions by understanding what’s in your marketing reports and how the metrics fit with your business objectives.
Instead of letting well performing pieces lie dormant in the archives, try revitalizing outdated content to achieve more impactful results.
First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.
Learn how to increase email open and conversion rates by adding emojis into the subject lines of your email marketing campaigns.