Our Latest Posts
Insights and tips to help you build a better online presence
Making Sense of Lead Attribution
As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other words, this enables you...
The Value of Social Campaigns–Facebook Ads as Part of Your Consumer Journey
If you’re looking for more leads, applications, sales, phone calls, contact form submissions, or scheduled tours, Facebook Ads is one of the most powerful and cost-effective ways to achieve them. People don’t make large purchases, like an apartment, based on...
Emails You Should Be Sending- Welcome Series
At 30 Lines, we love email marketing and call ourselves email geeks. For every $1 in email marketing campaigns you invest, you will see a $42 return on investment, according to recent studies. For the multifamily industry, this ROI can be even greater. When a...
Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
30 Lines Named One of America’s Fastest-Growing Companies by Inc. Magazine
Inc. Magazine includes 30 Lines as an honoree on its Inc. 5000 list
How to Get the Most of Your Marketing Reports
Get insight into how you can make better decisions by understanding what’s in your marketing reports and how the metrics fit with your business objectives.
SEO Refresh: How to Give Old Content the Attention it Deserves
Instead of letting well performing pieces lie dormant in the archives, try revitalizing outdated content to achieve more impactful results.
Marketing Psychology: How to Apply Reciprocity to Your Apartment Marketing Strategies
First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.
Using Emojis to Stand Out in Your Customer’s Email Inbox = 💯🔥
Learn how to increase email open and conversion rates by adding emojis into the subject lines of your email marketing campaigns.
