Our Latest Posts
Insights and tips to help you build a better online presence
Meet Our Lineup: Dilara Casey
Dilara Casey is a marketer-turned-culture-leader focused on human connectivity. She is also the newest member of the 30 Lines team and joins our company as the Senior Director of Talent and Culture.
Meet Our Lineup: Christopher Beckwith-Taylor
We’re thrilled to introduce you to the newest team member, Christopher Beckwith-Taylor. He joins 30 Lines as the Vice President of Client Strategy.
Meet and Greet with 30 Lines: NMHC OPTECH and Multifamilypro Brainstorming Sessions
You’re with the band. Line up a meet and greet with the 30 Lines team at NMHC OPTECH or Multifamilypro Brainstorming Sessions.
Flip Your Budget Part 3: Speed Up the Conversion Process, Without Accelerating Your Spend
In the third episode of “Flip Your Budget,” 30 Lines’ Kristi Ficket walks through inexpensive ways to persuade prospects to transact with you and speed up the conversion process.
What Apartment Shoppers Want: 6 Expectations Your Property Website Should Meet
Let’s review six essential elements renters expect when they discover, research, engage, and transact through your apartment website.
Flip Your Budget Part 2: Spread Love to Customer Service, Spend Less on Lead Generation
In the second episode of “Flip Your Budget,” 30 Lines’ Mike Whaling spreads love to multifamily customer service, sharing how nurturing current residents can be a budget-friendly way to maximize your marketing spend.
Flip Your Budget Part 1: Leverage Leasing Seasonality to Reduce Your Annual PPC Spend
Sitting down to plan your multifamily budget can be stressful. In this episode of Flip Your Budget, Kristi Fickert introduces how 30 Lines is going to help you survive and thrive this budget season, focusing specifically on the relationship between leasing seasonality and PPC advertising.
Let’s Keep the Multifamily Chatbot Conversation Going…
All this chat about chatbots can certainly be a mouthful! However, all the buzz is worth the chatter, especially within the multifamily industry.
Use Backlinks to Get Your Apartment Community Ahead in Search
If you’re sprinting to improve your website’s rank in search results, building a team of backlinks can help. Apartment marketers often forgo the marathon of earning backlinks altogether; however, that move is one that could put their property behind in the race long term.
Spring Forward with a Behavior-Based Approach to SEO
Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.
