Our Latest Posts

Insights and tips to help you build a better online presence

Preparing For Busy Leasing Season – State Of Search January 2021

Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more...

[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email

When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and...

Spring Forward with a Behavior-Based Approach to SEO

Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.

What Am I Paying For? SEO and Apartment Marketing

Search Engine Optimization (or SEO) may seem like a new, flashy digital marketing strategy, it’s one of the oldest tricks in the book, digitally speaking. According to Search Engine Journal SEO, it started in the mid-’90s, making it one of the original digital...

3 Ways to Increase ROI on Your Apartment Marketing Website Traffic

Where Is My Website Traffic Going?   Creating a website can be a big task. There is design, copywriting, optimizing for search engines, and property photography. With budget season’s arrival here in the Multifamily industry, you need to think about how to get the...

COVID-19’s Continued Impact on Apartment Amenities and Events

Many apartment communities hit a hard pause when it came to opening their apartment amenities this year--from workout rooms to pools and everything in between--it was a tough call to make. With state mandates in place, the choice was already made for many people in...

Product News: RentPress Comet

by 30 Lines Marketing | Aug 25, 2020 | News, RentPress30 Lines, a digital marketing agency, helps apartment communities stand out against the crowd with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of...