Our Latest Posts
Insights and tips to help you build a better online presence
The Emails You Should Be Sending: Follow-Up & Autoresponders
When a prospect first reaches out to a property they often don’t include all the details you need to narrow down the best options for them. The quick fix is to immediately follow-up and ask for more information so you can find their next home. But if you are...
30 Lessons We Learned in 2019
2020 is poised to be a big year for our clients, and in turn, for our team here at 30 Lines. (Sometimes it’s hard to believe we’ve been doing this for 12 years already!) As I look ahead, I also take some time to reflect on the last 12 months. I’m privileged to be a...
What’s new in RentPress 6?
RentPress 6 has arrived! We have so many new features and upgrades, we wanted to be sure you know exactly what you're getting with this new version of RentPress. For one property. For your entire portfolio. Even different feeds from multiple providers, all on the same...
Website Audits- Maintaining Your Marketing Stack
Knowing your marketing tech stack is the first step to knowing how to make the most out of it. Website audits are a great way to find how to improve your number-one digital marketing tool. Think of a website audit like car maintenance. When you have a mechanic check...
Meet Our Lineup: Dan Carroll
He’s a designer by trade, but his DNA is steeped in strategy. Dan Carroll joined 30 Lines shortly after graduating college and has been a key player for the company since Day One. Dan attended CCAD where he majored in Industrial Design. He chose this path because it...
Meet Our Lineup: David Kruk
An Otterbein graduate as well as a Gryffindor, David Kruk combines creativity with an analytical side that helps him find the best marketing strategy for his clients. And now David joins 30 Lines as our newest Digital Account Manager. Our latest lineup member will be...
Making Sense of Lead Attribution
As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other words, this enables you...
The Value of Social Campaigns–Facebook Ads as Part of Your Consumer Journey
If you’re looking for more leads, applications, sales, phone calls, contact form submissions, or scheduled tours, Facebook Ads is one of the most powerful and cost-effective ways to achieve them. People don’t make large purchases, like an apartment, based on...
Emails You Should Be Sending- Welcome Series
At 30 Lines, we love email marketing and call ourselves email geeks. For every $1 in email marketing campaigns you invest, you will see a $42 return on investment, according to recent studies. For the multifamily industry, this ROI can be even greater. When a...
Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
