Our Latest Posts
Insights and tips to help you build a better online presence
What Apartment Shoppers Want: 6 Expectations Your Property Website Should Meet
Let’s review six essential elements renters expect when they discover, research, engage, and transact through your apartment website.
Flip Your Budget Part 2: Spread Love to Customer Service, Spend Less on Lead Generation
In the second episode of “Flip Your Budget,” 30 Lines’ Mike Whaling spreads love to multifamily customer service, sharing how nurturing current residents can be a budget-friendly way to maximize your marketing spend.
Flip Your Budget Part 1: Leverage Leasing Seasonality to Reduce Your Annual PPC Spend
Sitting down to plan your multifamily budget can be stressful. In this episode of Flip Your Budget, Kristi Fickert introduces how 30 Lines is going to help you survive and thrive this budget season, focusing specifically on the relationship between leasing seasonality and PPC advertising.
Let’s Keep the Multifamily Chatbot Conversation Going…
All this chat about chatbots can certainly be a mouthful! However, all the buzz is worth the chatter, especially within the multifamily industry.
Use Backlinks to Get Your Apartment Community Ahead in Search
If you’re sprinting to improve your website’s rank in search results, building a team of backlinks can help. Apartment marketers often forgo the marathon of earning backlinks altogether; however, that move is one that could put their property behind in the race long term.
Spring Forward with a Behavior-Based Approach to SEO
Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.
Is Your SEO Strategy Ready for 2018?
At 30 Lines, our goal is to put your website in front of more people, get more qualified traffic to your website, and capture the audience that you want to target online. This is how we’re preparing our SEO strategy for the year ahead.
The Age of AI and Automation: Time to Assemble Your Team
The topics of AI and automation are dominating conversations beyond the confines of the tech industry. Let’s look at ways to take an active approach toward making the behavior shift work best for your brand.
Hit Facebook’s Latest Curveball Out of the Park
Our team at 30 Lines has been rounding the bases on Facebook’s latest updates, and we would like to share with you the game plan we recommend for your business to adapt.
4 Consistent Habits That Led Me To My Multifamily Dream Job
When I started in the multifamily industry nearly 20 years ago as a leasing consultant, I wanted more. I was also hungry to get to the next level.
