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Insights and tips to help you build a better online presence
7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025
Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.
October: Start of Q4 … and Crunch Time for Leasing
October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down.You likely have another 2-4 weeks to make things happen before traffic falls off over...
What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.
This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open ... and when tennis comes to the bright lights of New York, it’s the perfect setting...
The Best Date to Launch Your New Apartment Websites
November 19. (At least, that's the day for 2024.) No, it's not election day or Thanksgiving or Black Friday.But if you're a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site for "traditional"...
13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign
Don’t throw good money after bad habits. Two things our agency team hears a lot: Either "I need to cut my PPC spend" or "We need traffic ... crank up our Google Ads campaign."In both cases, the desired goal isn't about the ad campaign. But it's often one of the...
Growing Your Executive Profile in the Multifamily Industry: A Guide for Executives and Aspiring Leaders
Multifamily is now a dynamic and rapidly evolving industry. And if you're reading this, you're not here to settle for the status quo ... you're here to get ahead and make an impact. As an executive or aspiring leader within our field, cultivating a strong executive...
Multifamily needs its “Got Milk?” moment
As leaders gather together to advocate for the multifamily industry, it’s never been more clear that rental housing desperately needs its “Got Milk?” moment. 30 years ago, facing declining sales and market share, California’s dairy farmers commissioned the first...
Why Multifamily Marketers Win By Leaning In to Price Transparency and Fee Disclosures
You've been there before. You’re online, excited about purchasing a concert ticket or book a vacation rental. The price seems perfect, fitting nicely within your budget. But as you proceed to checkout, a slew of hidden fees magically appear – service charge,...
Leveraging the Power of Technology to Build a Brand with Mike Whaling
We had the opportunity to talk with Kevin Bupp at Real Estate Investing for Cash Flow podcast about leveraging the power of technology to build a brand for both your personal business and your real estate business. We know that social media is a great tool for this,...
LOOK – LEARN – LEASE – LOVE A Framework for More Effective Apartment Marketing
LOOK > LEARN >LEASE > LOVE A Framework for More Effective Apartment MarketingIn investing, a diverse portfolio with consistent contributions is proven to give you a better chance at succeeding long-term vs. trying to pick winning stocks or time the market....
