Multifamily is now a dynamic and rapidly evolving industry. And if you’re reading this, you’re not here to settle for the status quo … you’re here to get ahead and make an impact. As an executive or aspiring leader within our field, cultivating a strong executive profile is essential for your career growth, networking, and influencing the direction of the industry as a whole.

After 25+ years of learning fast (aka failing, haha), here is my top feedback on how multifamily professionals can elevate their executive presence and make a lasting impact.

Know the business

Understand the industry inside and out. Knowledge is power. To grow your executive profile, start by deepening your understanding of the multifamily industry.

This means keeping abreast of market trends, regulatory changes, technological advancements, and innovative building practices. Learn about cap rates and how investors make their money in this industry. Regularly read industry publications, join webinars, and participate in conferences.

By staying informed, you can position yourself as a thought leader who contributes valuable insights to discussions and decision-making processes.

Plant your flag

Build a strong personal brand. You’ve probably heard that before. It’s sound advice … but what does it mean?

It means putting yourself out there. Showing people you know the business. Demonstrating that you have a unique perspective worth listening to.

Who are you? What do you stand for? Developing a strong personal brand is crucial. This encompasses your expertise, values, and the unique perspective you bring to the multifamily industry.

Use social media platforms like LinkedIn to share your insights, celebrate your achievements (and your team’s achievements, too), and highlight your participation in industry events.

Don’t use it to put the spotlight on how amazing you think you are. 🙂 Remember, consistency and humbleness are key to building recognition and trust among your peers and potential clients.

Build your tribe

Network strategically. It’s not just who you know; it’s who knows you.

Effective networking is about building mutually beneficial relationships within the multifamily industry. Attend industry gatherings, join professional associations, and engage in online forums.

Some great places to start:

• The Amplified Connections networking group
• The Revyse Community
• Multifamily Insiders

Don’t just focus on vertical networking with higher-ups; horizontal networking with peers can provide diverse perspectives and opportunities. Find ways to be helpful first. Always follow up on connections made, offering value and staying in touch.

Find a mentor

Leverage mentorship and coaching – guidance accelerates growth.

Whether you’re an executive or an aspiring leader, mentorship can provide critical insights and advice for navigating your career. Similarly, executive coaching can help refine your leadership skills, strategic thinking, and decision-making abilities.

Look for mentors and coaches who have a track record of success in the multifamily industry and who align with your career aspirations. If you’re not sure where to start, reach out to me anytime, or connect with Tara Samuels in the AMP group.

Be the solution

Contribute to industry innovation – create the future you want to see. Be a part of the future solution, not the present-day problem.

Executives who contribute to innovation within the multifamily industry not only elevate their own profile but also drive our sector forward. This can involve spearheading sustainability initiatives, adopting new technologies to improve resident experiences, or developing inclusive housing solutions.

By being at the forefront of innovation, you distinguish yourself as a forward-thinking leader committed to positive change.

Put yourself out there

Engage in public speaking and writing. We can’t see your brilliance if you keep it all to yourself … so share your voice and insights freely.

Public speaking at industry conferences, seminars, and webinars is a powerful way to build your executive profile. Start a podcast, or start sharing your ideas in quick Instagram or TikTok videos.

Additionally, writing articles, blogs, or even white papers on relevant multifamily topics can showcase your expertise and vision. Want a great example? Just take a look at what Dom Beveridge is building at 20for20.

These platforms offer the opportunity to reach a wider audience, share knowledge, and establish credibility.

Show us how it’s done

Foster a culture of excellence – lead by example. Your leadership style and the culture you cultivate within your organization can significantly impact your executive profile.

Strive for excellence in your operations, prioritize ethical business practices, and encourage innovation and professional development among your team. A reputation for excellence and integrity attracts opportunities and partnerships, enhancing your profile within the industry.

Elevate new perspectives

Embrace diversity and inclusion – diversity drives innovation.

Leaders who actively promote diversity and inclusion within their organizations and the broader industry not only contribute to a more equitable environment but also benefit from a range of perspectives and ideas.

Embracing diversity in your team and your professional network can enhance problem-solving, creativity, and resilience, positioning you as a progressive and influential leader.

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Growing your executive profile in the multifamily industry requires a multifaceted approach that includes deep industry knowledge, strategic networking, personal branding, mentorship, innovation, public engagement, exemplary leadership, and a commitment to diversity and inclusion.

By focusing on these areas, executives and aspiring leaders can build a powerful presence that advances their careers, influences the industry, and contributes to the development of thriving, sustainable communities.

Remember, the journey to building your executive profile is an ongoing process, requiring persistence, adaptability, and a passion for the multifamily industry and the people we get to serve every day.

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Ready to elevate your online presence? We know how to get it done, and we want to see you thrive. Let’s talk.