29 Marketing Ideas Worth Stealing. Not One Includes AI or Optimizing Ads.
These apartment marketing ideas will set you apart in the local market. And not one of them include AI or optimizing your ILS listings.
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Apartment Marketing | Marketing | Multifamily | PPC | SEO | SEO Insights
Google Just Rewired How Renters Find Apartments. Here’s What to Do Now.
Every year, Google hosts their I/O and Marketing Live events to annouce their latest innovations for programmers and marketers – this year’s edition happened back-to-back last week. Together, they represent the most significant set of changes to search, advertising, and local discovery in over a decade. We’re here to break it down for you and…
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3 Massive Shifts in Apartment Marketing, All With a Common Thread
If you’re still waiting for a prospect to land on your website and book a tour, you’re likely missing the biggest opportunities in the market right now. We’re seeing three massive shifts in how apartment marketing is evolving and what that means for your marketing strategy: The top of the funnel is getting higher and…
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7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025
Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.
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October: Start of Q4 … and Crunch Time for Leasing
October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down. You likely have another 2-4 weeks to make things happen before traffic falls off over the winter. Time to buckle down and make…
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The Best Date to Launch Your New Apartment Websites
November 19. (At least, that’s the day for 2024.) No, it’s not election day or Thanksgiving or Black Friday. But if you’re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site for “traditional” multifamily properties. (It’s usually a different schedule for…
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13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign
Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.” In both cases, the desired goal isn’t about the ad campaign. But it’s often one of the easiest levers to pull…
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Growing Your Executive Profile in the Multifamily Industry: A Guide for Executives and Aspiring Leaders
Multifamily is now a dynamic and rapidly evolving industry. And if you’re reading this, you’re not here to settle for the status quo … you’re here to get ahead and make an impact. As an executive or aspiring leader within our field, cultivating a strong executive profile is essential for your career growth, networking, and…
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Multifamily needs its “Got Milk?” moment
As leaders gather together to advocate for the multifamily industry, it’s never been more clear that rental housing desperately needs its “Got Milk?” moment. 30 years ago, facing declining sales and market share, California’s dairy farmers commissioned the first iteration of the now-iconic campaign. it was so popular and successful that the national dairy association…
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