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3 Massive Shifts in Apartment Marketing, All With a Common Thread

3 Massive Shifts in Apartment Marketing, All With a Common Thread

by Mike Whaling | Mar 6, 2026 | Apartment Marketing, Marketing, Multifamily

If you’re still waiting for a prospect to land on your website and book a tour, you’re likely missing the biggest opportunities in the market right now. We’re seeing three massive shifts in how apartment marketing is evolving and what that means for your marketing...
7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025

7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025

by Mike Whaling | Oct 28, 2024 | Apartment Marketing, Multifamily

Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.

October: Start of Q4 … and Crunch Time for Leasing

October: Start of Q4 … and Crunch Time for Leasing

by Mike Whaling | Oct 1, 2024 | Apartment Marketing, Multifamily

October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down.You likely have another 2-4 weeks to make things happen before traffic falls off over...
The Best Date to Launch Your New Apartment Websites

The Best Date to Launch Your New Apartment Websites

by Mike Whaling | Aug 29, 2024 | Apartment Marketing, Multifamily, Website Design

November 19. (At least, that’s the day for 2024.) No, it’s not election day or Thanksgiving or Black Friday.But if you’re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site...
13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign

13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign

by Mike Whaling | Aug 21, 2024 | Apartment Marketing, Multifamily, Paid Traffic, PPC

Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.”In both cases, the desired goal isn’t about the ad...
Growing Your Executive Profile in the Multifamily Industry: A Guide for Executives and Aspiring Leaders

Growing Your Executive Profile in the Multifamily Industry: A Guide for Executives and Aspiring Leaders

by Joe Summers | Mar 14, 2024 | Multifamily, Professional Development

Multifamily is now a dynamic and rapidly evolving industry. And if you’re reading this, you’re not here to settle for the status quo … you’re here to get ahead and make an impact. As an executive or aspiring leader within our field, cultivating...
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  • 3 Massive Shifts in Apartment Marketing, All With a Common Thread
  • Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.
  • Can AI Find, Trust, and Cite Your Brand in 2026?
  • AI Alt Text for Apartments: RentPress + SEO Focus Integration

About 30 Lines

30 Lines was founded on one premise: Help businesses create easy, remarkable experiences for their customers and prospects.

It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners. It's simply the way business gets done.

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Apartment SEO

What’s with the name?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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