Apartment SEO: Client Kickoff Checklist

Client Contact Name

First Last

Contact Email*

I have other awesome team members I want included on monthly calls and updates!

Additional Client Contacts

Please include the names and email addresses of anyone else on your team we should include in our regular communication.

Full Property Name

Property Address

We want to verify the basic property data. Please provide the correct information, and we will verify it is correct on the website and the rest of your online listings.

Street Address Address Line 2 City State ZIP Code

Property Phone Number

Please provide the direct line to the office.

Call Tracking Numbers

Yes, I'm using tracking numbers to track inbound calls to my location.

Display Phone Number

Excellent! Let us know what number you want to show on your local listings.

Property Website

Please provide the URL to the individual property website.

Awesome! We'll follow up to verify the best way to list your phone numbers and maintain the lead tracking capabilities.

Total Number of Apartments

Number of Floor Plans

Office Hours

Add Hours

Property Amenities

Check all amenities that apply to your property:

What We'll Need Access To

Website/Content Management System

NOTE: If your website is hosted by RentCafe, please contact us. We will provide special instructions for the best way to get us access to your website.

Yes, I have provided admin access to connect@30lines.com
No, and I might need some help with this. (We're happy to walk you through this part!)

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Google Analytics Access

Tip: How to add a user to Google Analytics

Note: If you don't have Google Analytics set up for this website, we can help you set this up and give your team access.

Yes, I've provided Edit & Collaborate access to thirtylines@gmail.com

Provide Google Analytics Access

Tip: How to add a user to Google Analytics

Note: If you don't have Google Analytics set up for this website, we can help you set this up and give your team access.

Yes, I've provided Edit & Collaborate access to thirtylines@gmail.com
No, please create a Google Analytics account and provide access.

Email Address(es) for Google Analytics Reports

We send out automated SEO reports for each site from Google Analytics. What email addresses should receive these reports?

How often would you like to receive these SEO reports?

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Google My Business Access

Tip: How to add a Manager to a Google My Business page

Note: If you have not yet claimed your Google Business page, we can help you set this up and give your team access.

Yes, I've provided Manager access to thirtylines@gmail.com

Provide Google My Business Access

Tip: How to add a Manager to a Google My Business page

Note: If you have not yet claimed your Google Business page, we can help you set this up and give your team access.

Yes, I've provided Manager access to thirtylines@gmail.com
No, I do not have a verified Google Listing. Please help set this up.

Local Content

Neighborhood References and Local Terminology

How do people talk about the neighborhood? Are there any unique terms or references locals use for the neighborhood and surrounding areas? We’re looking for local references that resonate with the people in that area (and may not be immediately obvious to our team at 30 Lines).

What are the nearby schools and school districts?

What are 3-5 major employers in the area?

Are there nearby areas that you *don’t* want to target?

Are there any notable restaurants, shops, landmarks, institutions, etc. nearby that your prospects and residents might want to know about?

Apartment SEO: Project Kickoff

What We'll Need Access To

Local Content

Have a question?