Our Latest Posts
Insights and tips to help you build a better online presenceEmails You Should Be Sending- Welcome Series
At 30 Lines, we love email marketing and call ourselves email geeks. For every $1 in email marketing campaigns you invest, you will see a $42 return on investment, according to recent studies. For the multifamily industry, this ROI can be even greater. When a...
Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
30 Lines Named One of America’s Fastest-Growing Companies by Inc. Magazine
Inc. Magazine includes 30 Lines as an honoree on its Inc. 5000 list
How to Get the Most of Your Marketing Reports
Get insight into how you can make better decisions by understanding what’s in your marketing reports and how the metrics fit with your business objectives.
SEO Refresh: How to Give Old Content the Attention it Deserves
Instead of letting well performing pieces lie dormant in the archives, try revitalizing outdated content to achieve more impactful results.
Marketing Psychology: How to Apply Reciprocity to Your Apartment Marketing Strategies
First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.
Using Emojis to Stand Out in Your Customer’s Email Inbox = 💯🔥
Learn how to increase email open and conversion rates by adding emojis into the subject lines of your email marketing campaigns.
4 Topics Everyone Will Be Talking About After the AIM Conference
Gain insight into the topics everyone will be talking about during (and after) the Apartment Innovation and Marketing (AIM) Conference.
Tackling Trends: Why You Need to Add Online Tour Scheduling to Your Apartment Website Today
Automating your tour calendar to let apartment shoppers schedule their appointment can have an impact – for the prospect and your leasing team.
