Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from showing the site’s growth trend over the last year:

So how can apartment communities use Twitter as a communication tool? Well, you can start by listening. You can use it to announce events, communicate maintenance updates, or provide another touch point for customer service. You can even broadcast leasing specials to prospects.

Want some examples of other apartment companies on Twitter? Check out Urbane Apartments or J.C. Hart. For even more examples, check out what companies like Zappos, Comcast, Southwest Airlines and others are doing.

Regardless of what you do with it, your business needs to be aware of Twitter and how people are using it. As you can see, it doesn’t appear to be a fad that is going away anytime soon.

Do you have other examples of creative ways that apartment companies can use Twitter as a business tool?

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Listening to Twitter