When You Listen, Customers Listen Back

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the...

What Could You Achieve…?

What could you achieve if you had customers as enthusiastic (and forgiving) as Apple’s? In case you missed it, Apple launched the new version of their popular iPhone last Friday. In many places, Apple and AT&T stores sold out within hours, and Apple’s...