The only constant in multifamily housing is change, and nowhere was that more evident than at AIM 2025. This year’s conference united industry leaders, innovators, and bold thinkers to answer a critical question: What does it take to thrive when renter expectations,...
Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire...
Thanks to a whole bunch of people (especially Lisa Trosien), the first #AptChat was a great success, with many industry professionals participating in the conversation. Consider this recap a high-level overview of the top tweets as we wandered through a variety of...
Lately I’m starting to see a lot of social buttons, widgets and feeds popping up on websites and blogs of all types. They all say basically the same thing … “Follow Me!” “Be our Fan!” “C’mon, you know you want to!”...
What’s a Super Bowl ad going for this year? Try a cool $3 million for 30 seconds. In this economy, even the biggest of the big traditional advertisers are having a hard time justifying that kind of dough. GM? No thanks. FedEx? We’ll get back to you. So why...
There’s no question that resident communications and retention are more important than ever. But the question is, “What is the most effective way to communicate with residents on their schedule?” Well, based on the fact that NMHC and others have...
