2026 starts with a simple question: Can AI find, trust, and cite your brand? Not just rank you. Not just index your pages. But confidently use your content when answering real questions. This matters because search is no longer just a list of links. AI systems increasingly summarize, compare, and recommend before a user ever…
It’s essential to be aware that the leasing clock starts ticking long before your doors open. If your digital presence isn’t prepared to keep up with this timeline, you’ll already be at a disadvantage. One moment you’re breaking ground; the next, you’re facing a clock with hundreds of units to fill, and each passing day…
The only constant in multifamily housing is change, and nowhere was that more evident than at AIM 2025. This year’s conference united industry leaders, innovators, and bold thinkers to answer a critical question: What does it take to thrive when renter expectations, technology, and the market itself are shifting at lightning speed? Here’s a look…
Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire neighborhoods … there are a lot of interesting parallels, and it’s a good fit. We have the privilege of…
Thanks to a whole bunch of people (especially Lisa Trosien), the first #AptChat was a great success, with many industry professionals participating in the conversation. Consider this recap a high-level overview of the top tweets as we wandered through a variety of questions and topics related to social media and its use in the apartment…
Lately I’m starting to see a lot of social buttons, widgets and feeds popping up on websites and blogs of all types. They all say basically the same thing … “Follow Me!” “Be our Fan!” “C’mon, you know you want to!” “Click this glossy icon, then click on more of our junk.” Stop it. Just…
What’s a Super Bowl ad going for this year? Try a cool $3 million for 30 seconds. In this economy, even the biggest of the big traditional advertisers are having a hard time justifying that kind of dough. GM? No thanks. FedEx? We’ll get back to you. So why is this relevant to the average…
There’s no question that resident communications and retention are more important than ever. But the question is, “What is the most effective way to communicate with residents on their schedule?” Well, based on the fact that NMHC and others have found that 67% of residents prefer to be contacted online via email, it’s safe to assume that an online portal may be the…