Venterra Realty

Think back to the last time you made a significant purchase. Did you buy from the first business you found or did you spend some time exploring options, reading reviews, and validating your decision?

If you’re like most consumers, you did some research beforehand. In fact, consumers are often 60 to 70% of the way through the buying process before they contact a business as a potential lead. So you need to be proactive about building the presence you want them to see in the places they’re doing their homework.

That’s why it makes sense to extend your online presence beyond your website using social media, email marketing, paid search and local directories.

Recently, those local directories — sites like Yelp, CitySearch and Yellow Pages — became even more important, as Google rolled out an update (known as Pigeon) to provide more accurate and relevant search results. Directory sites can help more customers find you, but only if the information listed about your business is current and accurate.

However, claiming those local listings and keeping them current can be tedious and time-consuming.

Consider Venterra Realty, who operates over 50 apartment communities from North Carolina to Texas.

Venterra started using our Top Line Local service in June 2014, to claim and manage their local listings from our centralized dashboard. Almost immediately, they saw an increase in visitors to their website. From June 1 to August 31, 2014*:

• Total site visits went up 44%
• Total unique site visitors increased 26%
• Total visits to the site from Yelp increased 495%
• Total visits from Yellow Pages jumped 303%
• Over 2,700 new listings and local citations created across their portfolio

*All comparisons are year over year

Plus, Venterra’s local listings were viewed, on average, over 100 times a day. That’s in addition to the gains in traffic to their website. All in all, Top Line Local has had a huge impact on Venterra’s online reach, and it can do the same for your business.

Top Line Local ensures that your business is visible, listed and monitored in all the most important places online.

With Top Line Local, you can:

• Increase your location’s visibility, as your business information is instantly shared on more than 50 websites, search engines, social media sites and GPS navigation apps.
• Measure your reach beyond your website, including search impressions across your local listings, profiles views, visits to your website, and clicks on any of your specials.
• Maintain a consistent presence, which helps your website rank higher in local search.

Like Venterra, our users typically experience significant gains in traffic to their website. Plus, they’re able to quantify the traffic they’re getting to their local listings, giving them a better picture of their overall online reach.