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    Brett Favre Doesn't Control His Legacy, Just Like You Don't Control Your Brand

    ByMike Whaling August 19, 2009

    If you follow football, you’ve probably heard that Brett Favre is coming out of retirement (again) to play for the Minnesota Vikings this season. Because of his play on the field, Favre will surely be inducted into the NFL Hall of Fame when he finally decides to hang up the cleats. But because of his…

    Read More Brett Favre Doesn't Control His Legacy, Just Like You Don't Control Your BrandContinue

  • Innovation

    When You Listen, Customers Listen Back

    ByMike Whaling February 12, 2009

    Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President…

    Read More When You Listen, Customers Listen BackContinue

  • Ratings and Reviews

    How are You Using Customer Reviews?

    ByMike Whaling May 31, 2008

    Jim Gunther and Jamie Cherry operate the Inn on First, a small bed and breakfast in Napa. And they fully understand how powerful customer reviews can be for their business. They run a great operation, but the customer service doesn’t stop when the guest leaves. After every guest’s stay, they send a personalized thank you email….

    Read More How are You Using Customer Reviews?Continue

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