Making Sense of Lead Attribution
Apartment Marketing As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other...
The Value of Social Campaigns–Facebook Ads as Part of Your Consumer Journey
Blog If you’re looking for more leads, applications, sales, phone calls, contact form submissions, or scheduled tours, Facebook Ads is one of the most powerful and cost-effective ways to achieve them. People don’t make large purchases, like an apartment, based on...Emails You Should Be Sending- Welcome Series
Blog At 30 Lines, we love email marketing and call ourselves email geeks. For every $1 in email marketing campaigns you invest, you will see a $42 return on investment, according to recent studies. For the multifamily industry, this ROI can be even greater. When a...
Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
