Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
How to Get the Most of Your Marketing Reports
Get insight into how you can make better decisions by understanding what’s in your marketing reports and how the metrics fit with your business objectives.
SEO Refresh: How to Give Old Content the Attention it Deserves
Instead of letting well performing pieces lie dormant in the archives, try revitalizing outdated content to achieve more impactful results.
Marketing Psychology: How to Apply Reciprocity to Your Apartment Marketing Strategies
First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.
Using Emojis to Stand Out in Your Customer’s Email Inbox = 💯🔥
Learn how to increase email open and conversion rates by adding emojis into the subject lines of your email marketing campaigns.
