Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.
Netflix is asking filmmakers to rewrite their scripts to accommodate distracted viewers who aren’t actually watching the movie. It’s the most honest marketing lesson I’ve heard in a long time. Matt Damon recently noted that the streaming giant now explicitly...
AI Alt Text for Apartments: RentPress + SEO Focus Integration
You don’t just need alt text. You need images that are part of your overall apartment SEO strategy. Our RentPress sites do it for you.
Heading Out for the Holidays? The Essential End-of-Year Checklist for Multifamily Teams
The holidays are one of the busiest times of the year for onsite teams. Between increased resident questions, shifting office hours, and wrapping up year-end reporting, it’s easy for things to fall through the cracks, especially when everyone is preparing for time...
7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025
Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.
