AI Alt Text for Apartments: RentPress + SEO Focus Integration
You don’t just need alt text. You need images that are part of your overall apartment SEO strategy. Our RentPress sites do it for you.
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Heading Out for the Holidays? The Essential End-of-Year Checklist for Multifamily Teams
The holidays are one of the busiest times of the year for onsite teams. Between increased resident questions, shifting office hours, and wrapping up year-end reporting, it’s easy for things to fall through the cracks, especially when everyone is preparing for time off. This checklist keeps your community running smoothly while you’re away and sets…
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Deep Dive Into Digital Marketing with Special Guest: Mike Whaling
Deep Dive Into Digital Marketing with Special Guest: Mike Whaling We sat down with Peter Lohmann and Russell Lowery at The Owner Occupied podcast to discuss all things digital marketing. We get into successfully marketing a property, the use of social media, the power of branding, and the capabilities of automation software, such as RentPress….
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Apple Business Connect for Multifamily
Just when you thought there weren’t any more worlds to conquer in the local listings game, Apple messes around and gives us a whole lot more work. On January 11th, Apple introduced a new tool to the digital marketing ecosystem in Apple Business Connect. The free tool allows businesses of all sizes to customize the…
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Preparing For Busy Leasing Season – State Of Search January 2021
Preparing For Busy Leasing Season – State Of Search January 2021 Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can…
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Search Trends Are Looking Up For Apartment Marketers – State of Search December 2020
Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more effectively guide all of our marketing decisions and now more…
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[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email
[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and everything your…
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What Am I Paying For? SEO and Apartment Marketing
What Am I Paying For? SEO and Apartment Marketing Search Engine Optimization (or SEO) may seem like a new, flashy digital marketing strategy, it’s one of the oldest tricks in the book, digitally speaking. According to Search Engine Journal SEO, it started in the mid-’90s, making it one of the original digital marketing tactics. Many…
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Step Up Your Email: 99 Emails Your Apartment Community Should Be Sending
99 email ideas to help you close more leads faster, onboard new residents, increase social media engagement, improve ratings & reviews, generate referrals, and more.
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Apartment Marketing | Blog | Email | Pop-ups | Website
3 Ways to Increase ROI on Your Apartment Marketing Website Traffic
3 Ways to Increase ROI on Your Apartment Marketing Website Traffic Where Is My Website Traffic Going? Creating a website can be a big task. There is design, copywriting, optimizing for search engines, and property photography. With budget season’s arrival here in the Multifamily industry, you need to think about how to get the…
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COVID-19’s Continued Impact on Apartment Amenities and Events
COVID-19’s Continued Impact on Apartment Amenities and Events Many apartment communities hit a hard pause when it came to opening their apartment amenities this year–from workout rooms to pools and everything in between–it was a tough call to make. With state mandates in place, the choice was already made for many people in the multifamily…
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Blog | PPC | SEO | SEO Insights
Apartment Shoppers Return To Search- State of Search July 2020
Apartment Shoppers Return To Search- State of Search July 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the…
