Apartment Marketing Archives

Making Sense of Lead Attribution

by Patrick Laycock | Nov 26, 2019 | Apartment Marketing, Blog

Apartment Marketing As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other...

Work the List: Deploying an Effective Waitlist Strategy

by Ryan March | Sep 10, 2019 | Apartment Marketing, Blog, RentPress

Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.

How Much Should I Spend on Google Ads? Determining Your PPC Budget

by Mike Whaling | Aug 23, 2019 | Apartment Marketing, Blog

Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.

Marketing Psychology: How to Apply Reciprocity to Your Apartment Marketing Strategies

by Kristi Fickert | Jun 9, 2019 | Apartment Marketing

First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.

4 Topics Everyone Will Be Talking About After the AIM Conference

by Kristi Fickert | May 6, 2019 | Apartment Marketing

Gain insight into the topics everyone will be talking about during (and after) the Apartment Innovation and Marketing (AIM) Conference.

Tackling Trends: Why You Need to Add Online Tour Scheduling to Your Apartment Website Today

by Kristi Fickert | May 2, 2019 | Apartment Marketing

Automating your tour calendar to let apartment shoppers schedule their appointment can have an impact – for the prospect and your leasing team.