Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
Marketing Psychology: How to Apply Reciprocity to Your Apartment Marketing Strategies
First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.
4 Topics Everyone Will Be Talking About After the AIM Conference
Gain insight into the topics everyone will be talking about during (and after) the Apartment Innovation and Marketing (AIM) Conference.
Tackling Trends: Why You Need to Add Online Tour Scheduling to Your Apartment Website Today
Automating your tour calendar to let apartment shoppers schedule their appointment can have an impact – for the prospect and your leasing team.
10 Marketing Messages That Inspire Prospects to Take Action (Without Offering Free Rent)
Access 10 multifamily marketing messages that increase conversions and engagement – without offering apartment shoppers free rent or other concessions.
