Making Sense of Lead Attribution
Apartment Marketing As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other...
Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
Marketing Psychology: How to Apply Reciprocity to Your Apartment Marketing Strategies
First, we’ll define reciprocity, and then we’ll share ways this concept common in behavioral psychology can influence apartment marketing tactics.
4 Topics Everyone Will Be Talking About After the AIM Conference
Gain insight into the topics everyone will be talking about during (and after) the Apartment Innovation and Marketing (AIM) Conference.
