Apartment Marketing Archives

Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.

by Mike Whaling | Jan 25, 2026 | Apartment Marketing, Email

Netflix is asking filmmakers to rewrite their scripts to accommodate distracted viewers who aren’t actually watching the movie. It’s the most honest marketing lesson I’ve heard in a long time. Matt Damon recently noted that the streaming giant now explicitly...

7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025

by Mike Whaling | Oct 28, 2024 | Apartment Marketing, Multifamily

Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.

October: Start of Q4 … and Crunch Time for Leasing

by Mike Whaling | Oct 1, 2024 | Apartment Marketing, Multifamily

October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down.You likely have another 2-4 weeks to make things happen before traffic falls off over...

What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.

by Mike Whaling | Sep 9, 2024 | Apartment Marketing, Marketing, Word of Mouth

This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect...

The Best Date to Launch Your New Apartment Websites

by Mike Whaling | Aug 29, 2024 | Apartment Marketing, Multifamily, Website Design

November 19. (At least, that’s the day for 2024.) No, it’s not election day or Thanksgiving or Black Friday.But if you’re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site...

13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign

by Mike Whaling | Aug 21, 2024 | Apartment Marketing, Multifamily, Paid Traffic, PPC

Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.”In both cases, the desired goal isn’t about the ad...