2026 starts with a simple question: Can AI find, trust, and cite your brand? Not just rank you. Not just index your pages. But confidently use your content when answering real questions. This matters because search is no longer just a list of links. AI systems increasingly summarize, compare, and recommend before a user ever…
You don’t just need alt text. You need images that are part of your overall apartment SEO strategy. Our RentPress sites do it for you.
The holidays are one of the busiest times of the year for onsite teams. Between increased resident questions, shifting office hours, and wrapping up year-end reporting, it’s easy for things to fall through the cracks, especially when everyone is preparing for time off. This checklist keeps your community running smoothly while you’re away and sets…
It’s essential to be aware that the leasing clock starts ticking long before your doors open. If your digital presence isn’t prepared to keep up with this timeline, you’ll already be at a disadvantage. One moment you’re breaking ground; the next, you’re facing a clock with hundreds of units to fill, and each passing day…
The only constant in multifamily housing is change, and nowhere was that more evident than at AIM 2025. This year’s conference united industry leaders, innovators, and bold thinkers to answer a critical question: What does it take to thrive when renter expectations, technology, and the market itself are shifting at lightning speed? Here’s a look…
Leveraging the Power of Technology to Build a Brand with Mike Whaling We had the opportunity to talk with Kevin Bupp at Real Estate Investing for Cash Flow podcast about leveraging the power of technology to build a brand for both your personal business and your real estate business. We know that social media is…
Deep Dive Into Digital Marketing with Special Guest: Mike Whaling We sat down with Peter Lohmann and Russell Lowery at The Owner Occupied podcast to discuss all things digital marketing. We get into successfully marketing a property, the use of social media, the power of branding, and the capabilities of automation software, such as RentPress….
Just when you thought there weren’t any more worlds to conquer in the local listings game, Apple messes around and gives us a whole lot more work. On January 11th, Apple introduced a new tool to the digital marketing ecosystem in Apple Business Connect. The free tool allows businesses of all sizes to customize the…
Email Marketing is PropTech Have you considered how email fits with your property technology? Email marketing may already be integrated into your multifamily property management system and feel seamless to the leasing and marketing teams. An auto-generated email with details about your community, sentences describing how to tour, and pricing. It becomes a long-winded email…
Three Trends We Learned from NAA 2022 Outstanding speakers, networking, and client success stories – we experienced it all at NAA 2022! We had many thoughtful conversations with clients and prospects. We talked about next year’s strategy and budget and three trends we spotted. Waitlist Strategy Unit-Level Marketing Amenity Promotion Waitlist Strategy Your building is…
Email Marketing for Multifamily: Smarter Follow-Ups + So Much More At 30 Lines, it’s no secret that email is one of our favorite digital channels – and for good reason. Email consistently delivers an unbeatable ROI for our customers. In multifamily, we know email can increase your leasing team’s closing rate by 25% or more….
Case Study: A Lightning Fast Lease-Up in an Increasingly Competitive Market We helped The Garrett Companies lease-up Drift at The Forum in record-breaking time. % Pre-lease up in 3 months Cost Per Lease ($) The Garrett Companies is a fully integrated real estate company, founded in 2019. Primarily specializing in class-A suburban multifamily projects, the…