Flip Your Budget Part 1: Leverage Leasing Seasonality to Reduce Your Annual PPC Spend
Sitting down to plan your multifamily budget can be stressful, especially when you’re asked to do more with less, while improving overall property performance. When so much focus is placed on cost per lease, it can be difficult to simply know where to start.
At 30 Lines, our multifamily expertise resides in all things digital. However, many times the data we collect from these digital experiences offers up some valuable insight to create smoother, more impactful results across budget lines. Over the next few weeks, we’ll be sharing our new “Flip Your Budget” mini-series, aimed at helping you survive and thrive this budget season.
In the first episode of “Flip Your Budget,” Kristi Fickert, 30 Lines’ in-house marketing mathematician, shares a smarter way to calculate annual PPC budgets based on leasing seasonality. It’s a strategy we employ here at 30 Lines to manage millions of dollars worth of advertising budgets, and it has proven to significantly outperform traditional multifamily Pay-Per-Click spending methods. When you flip your budget, not only will you get better results, but you can reduce your overall spend year-over-year and make a big financial impact to your bottom line.
Ready to flip your multifamily budget?
We know it can be a challenge to find time (and resources!) to crunch these numbers on your own. So, we’re here to help make your budget season a little easier. Our 30 Lines team of marketing masterminds will solve the equation for you by calculating your personalized property PPC budget for 2019. After a solution has been reached, they’ll drop the results right into your inbox.