When You Listen, Customers Listen Back

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the...

Are You Approachable?

Have you met Scott Ginsberg? I haven’t, but I would know right away if I did. Why? Because he’ll be wearing a nametag. He wears one all the time, every day. Has been for almost 3,000 days straight as I write this. He even has a nametag tattooed on his...

Ignore Twitter at Your Peril

Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from Compete.com showing the site’s growth trend over the last year: So how can...

Listening to Twitter

Despite its ups and downs, the microblogging platform Twitter has been a hot topic lately among marketers. Twitter can be an interesting place to listen… but if you’re wondering what Twitter users have to say about your brand or your community, it might be...

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