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  • Veruca Salt in Charlie and the Chocolate Factory
    Guest Posts | Social Media

    Four Simple Steps to Eliminating Waste and Increasing Conversion on Social Media

    By30 Lines Marketing April 10, 2012

    There’s a scene at the beginning of Charlie and the Chocolate Factory where an entire warehouse of women unwrap box after box of candy bars in search of a Golden Ticket. After weeks of searching, the factory owner’s bratty daughter – Veruca Salt – finally gets her wish (“But I want a ticket nooowwww, Daddy!”)…

    Read More Four Simple Steps to Eliminating Waste and Increasing Conversion on Social MediaContinue

  • Innovation

    When You Listen, Customers Listen Back

    ByMike Whaling February 12, 2009

    Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President…

    Read More When You Listen, Customers Listen BackContinue

  • Marketing

    Are You Approachable?

    ByMike Whaling January 12, 2009

    Have you met Scott Ginsberg? I haven’t, but I would know right away if I did. Why? Because he’ll be wearing a nametag. He wears one all the time, every day. Has been for almost 3,000 days straight as I write this. He even has a nametag tattooed on his chest. And he’s managed to…

    Read More Are You Approachable?Continue

  • Brand Monitoring | Interactive

    Ignore Twitter at Your Peril

    ByMike Whaling July 16, 2008

    Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from Compete.com showing the site’s growth trend over the last year: So how can apartment communities use Twitter as a communication tool? Well, you can start by listening….

    Read More Ignore Twitter at Your PerilContinue

  • Brand Monitoring | Interactive

    Listening to Twitter

    ByMike Whaling June 13, 2008

    Despite its ups and downs, the microblogging platform Twitter has been a hot topic lately among marketers. Twitter can be an interesting place to listen… but if you’re wondering what Twitter users have to say about your brand or your community, it might be easier to find what you’re looking for by searching for it…

    Read More Listening to TwitterContinue

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