Regardless of your personal opinion of Brad Bellflower or JB Smoove or ironic direct mail, apartment marketers can’t disregard the fact that there is an arms race among the major Internet Listing Sites (ILSs) to reach more renters, and they’re succeeding.
Want to convert more leads from your website? Stop sending traffic to your homepage. I know this sounds crazy, but trust me on this one.
Ask these five questions to make sure your website is ready to convert leads or sales from customers on mobile devices.
You know reviews are important. There’s no question that you should respond to customers’ concerns, and Google and other search engines take reviews into account when determining where to rank your business in local search results. Here are three simple tactics for getting more reviews from more customers, including the happy ones.
If your property website is the hub of your online presence, then social media is the gateway for getting people there.
But too often, businesses are solely focused on the content they’re sharing to their own social media accounts.