Spring Forward with a Behavior-Based Approach to SEO

by Apr 24, 2018Apartment Marketing, Search

Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Together, let’s finally clear those cobwebs off your approach to reach current and prospective residents through major search engines, such as Google, Bing, and Yahoo.

At 30 Lines, we specialize in sweeping through results-driven SEO deliverables for our multifamily clients. During this process, one question comes up more consistently than others: “How can my property rank higher in Google search results?”

Now, this question is understandable. More online visibility has the opportunity to translate into more leases signed. However, our team at 30 Lines challenges apartment marketers to shift their focus to a question more aligned with how search engines actually operate:

“How can I best answer specific questions prospective renters are typing into search engines?”

SEO is all about being the best answer, and apartment marketers should make it their primary SEO chore to cleanly facilitate their responses.

During an apartment search, there are many questions a prospect may choose to ask at any given point in the process. Therefore, it’s important to first thoroughly organize the customer search experience from start to finish, instead of focusing only on the initial start of the search process. With this foundation in place, apartment marketers can then accurately align their SEO to-do list with customer behavior.

In the following video, Mike Whaling, president of 30 Lines, breaks down the specific process individuals undergo when searching for apartments online. At 30 Lines, we refer to this behavior-based model as “Look, Learn, Lease, Love.” Mike will also establish ways SEO can impact each step of this customer experience.

If you could use a little help with the dirty work, don’t hesitate to reach out to 30 Lines. Simply contact us for additional information or start up a chat with our 30 Lines chatbot, Linus. We’re happy to share even more insight into this squeaky-clean approach to behavior-based marketing, and how it can impact your entire multifamily marketing stack.

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