Google and Facebook COVID-19 PPC Credits

Google and Facebook are offering pay per click (PPC) ad credits for qualifying small businesses as a result of COVID-19. We understand right now that marketing dollars and credits are more valuable than ever, so we’ve pulled together a few top-line insights to help you better understand the differences between the way the two companies are handling the credits. 

Google is auto-applying credits to eligible small businesses. Your campaign should receive these credits in late May if you meet Google’s criteria to be categorized as a small business. In addition to meeting their small business requirements, you must also meet the other guidelines:

• Your account spent money in 10 out of 12 months in 2019
• Your account spent money in January and/or February of 2020

The credited amount will vary based on spend and location.  Once ad credits are awarded, you can use them across the Google ecosystem on search, display, YouTube, and any ad campaigns. You can read more about Google’s COVID-19 efforts here.

Facebook is taking a different approach. Users must apply for their credit online, available to all eligible US cities beginning April 22nd. The locations currently shown in the application process include:

• Altoona, IA / Polk County
• Ashburn, VA / Loudoun County
• Atlanta, GA / Fulton County
• Austin, TX / Travis County
• Boston Area, MA
• Chicago, IL / Cook County
• Dallas, TX / Dallas County
• Denver, CO
• Detroit Area, MI
• Eagle Mountain, UT / Utah County
• Forest City, NC / Rutherford County
• Fort Worth, TX / Tarrant County
• Huntsville, AL / Madison County
• Los Angeles Metropolitan Area
• Los Lunas, NM / Valencia County
• Miami, FL / Miami-Dade County
• New Albany, OH / Franklin County
• New York Metropolitan Area
• Newton County Area, GA
• Northridge, CA
• Papillion, NE / Sarpy County
• Pittsburgh, PA / Allegheny County
• Prineville, OR / Crook County
• Redmond, WA
• Richmond Area, VA / Henrico County
• San Francisco Bay Area
• Seattle, WA / King County
• Washington D.C.

They’ve committed to awarding $10 million in cash grants, helping up to 30,000 eligible businesses. The following documents are required to apply: 

• Federal Employer Identification Number (FEIN)
• Partnership documents
• Business license
• Proof of incorporation
• Official registration

More information about Facebook’s COVID-19 efforts can be found here. 

If you’re a 30 Lines client and want to learn more about how we can help you understand these ad credit policies, or leverage them to help increase your digital footprint, let us know. Drop us a line– We’re here to help.