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  • Building construction - A metal steel framework as a metaphor for your foundational marketing framework
    Apartment Marketing | Multifamily

    LOOK – LEARN – LEASE – LOVE A Framework for More Effective Apartment Marketing

    ByMike Whaling July 6, 2023

    Read More LOOK – LEARN – LEASE – LOVE A Framework for More Effective Apartment MarketingContinue

  • 4 consistent habits that led me to my multifamily dream job
    Blog | Professional Development

    4 Consistent Habits That Led Me To My Multifamily Dream Job

    By30 Lines Marketing October 12, 2017

    When I started in the multifamily industry nearly 20 years ago as a leasing consultant, I wanted more. I was also hungry to get to the next level.

    Read More 4 Consistent Habits That Led Me To My Multifamily Dream JobContinue

  • Uncategorized

    It's a New Game…

    ByMike Whaling June 25, 2009

    Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire neighborhoods … there are a lot of interesting parallels, and it’s a good fit. We have the privilege of…

    Read More It's a New Game…Continue

  • Uncategorized

    #AptChat Recap

    ByMike Whaling June 1, 2009

    Thanks to a whole bunch of people (especially Lisa Trosien), the first #AptChat was a great success, with many industry professionals participating in the conversation. Consider this recap a high-level overview of the top tweets as we wandered through a variety of questions and topics related to social media and its use in the apartment…

    Read More #AptChat RecapContinue

  • Innovation

    When You Listen, Customers Listen Back

    ByMike Whaling February 12, 2009

    Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President…

    Read More When You Listen, Customers Listen BackContinue

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