As 2015 comes to a close, the 30 Lines team has been digging into the most talked about marketing trends at this year’s multifamily conferences, and figuring out how they can be applied to your brand to build your online presence, increase your conversion rates and close more sales.
We’re excited to introduce you to the newest member of Team 30 Lines, Kristi Fickert!
Regardless of your personal opinion of Brad Bellflower or JB Smoove or ironic direct mail, apartment marketers can’t disregard the fact that there is an arms race among the major Internet Listing Sites (ILSs) to reach more renters, and they’re succeeding.
Want to convert more leads from your website? Stop sending traffic to your homepage. I know this sounds crazy, but trust me on this one.
Ask these five questions to make sure your website is ready to convert leads or sales from customers on mobile devices.
You know reviews are important. There’s no question that you should respond to customers’ concerns, and Google and other search engines take reviews into account when determining where to rank your business in local search results. Here are three simple tactics for getting more reviews from more customers, including the happy ones.
If your property website is the hub of your online presence, then social media is the gateway for getting people there.
But too often, businesses are solely focused on the content they’re sharing to their own social media accounts.
Contact: Mike Whaling, President of 30 Lines 614-859-5030 mike@30lines.com Plugin Makes It Possible to Build Incredible Apartment Websites Quickly and Easily Columbus, OH – November 17, 2014 – While the apartment industry agrees that websites are mission-critical in the leasing process, website design options haven’t kept up with website best practices. Until now, apartment marketers…
We’re proud to announce that our web design and development work has been recognized by the National Association of Home Builders. 30 Lines won Best Corporate Website for BainbridgeCompanies.com at the 2014 NAHB Multifamily Pillars of the Industry Awards earlier this month! The Pillars Awards honor creative development concepts, innovative financing strategies, great design, and…
As you’ve probably heard, Facebook will get rid of like-gating on November 5. For years, brands have used like-gating to prompt Facebook users who haven’t already “liked” their page to do so before they can see content, redeem a coupon, or enter a contest. Like-gating increases Facebook fan numbers so, predictably, not everyone has welcomed…
I’m about midway through my eighth month as an intern here at 30 lines. In that time, I have become knowledgeable about more than I ever thought possible with digital. The field requires that we stay up to date and plugged in to the zeitgeist, and part of staying plugged in means getting out of…
During our first 30th with 30 Lines Hangout, Mike Whaling shared some tips for making the most of Google Analytics. Although it offers lots of great stats about your website’s traffic, Analytics out of the box is not set up to provide the information you need to be a more effective marketer. Fortunately, there are…