Meet and Greet with 30 Lines: NMHC OPTECH and Multifamilypro Brainstorming Sessions
You’re with the band. Line up a meet and greet with the 30 Lines team at NMHC OPTECH or Multifamilypro Brainstorming Sessions.
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Flip Your Budget Part 3: Speed Up the Conversion Process, Without Accelerating Your Spend
In the third episode of “Flip Your Budget,” 30 Lines’ Kristi Ficket walks through inexpensive ways to persuade prospects to transact with you and speed up the conversion process.
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What Apartment Shoppers Want: 6 Expectations Your Property Website Should Meet
Let’s review six essential elements renters expect when they discover, research, engage, and transact through your apartment website.
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Flip Your Budget Part 2: Spread Love to Customer Service, Spend Less on Lead Generation
In the second episode of “Flip Your Budget,” 30 Lines’ Mike Whaling spreads love to multifamily customer service, sharing how nurturing current residents can be a budget-friendly way to maximize your marketing spend.
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Flip Your Budget Part 1: Leverage Leasing Seasonality to Reduce Your Annual PPC Spend
Sitting down to plan your multifamily budget can be stressful. In this episode of Flip Your Budget, Kristi Fickert introduces how 30 Lines is going to help you survive and thrive this budget season, focusing specifically on the relationship between leasing seasonality and PPC advertising.
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Let’s Keep the Multifamily Chatbot Conversation Going…
All this chat about chatbots can certainly be a mouthful! However, all the buzz is worth the chatter, especially within the multifamily industry.
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Use Backlinks to Get Your Apartment Community Ahead in Search
If you’re sprinting to improve your website’s rank in search results, building a team of backlinks can help. Apartment marketers often forgo the marathon of earning backlinks altogether; however, that move is one that could put their property behind in the race long term.
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Apartment SEO Basics: Choosing Keywords for Single Property Websites
Smart apartment SEO helps more customers find your community online. Here’s how to create content prospective renters are searching for.
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4 Trends Driving Apartment Marketing in 2017 and What to Do to Stay Ahead
4 Trends Driving Apartment Marketing in 2017 and What to Do to Stay Ahead Your Top Takeaways: Before you do anything, upgrade your photos, videos and other visual content Create opportunities to get prospects into your owned marketing earlier in their search process Use online appointment scheduling and live chat to make it easy for…
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Anatomy of a Landing Page
Take the time to complete just a few fields in Entrata or WordPress, and you can make your landing pages more likely to appear in prospects’ search results.
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The Nature of Nurture: How Lead Nurturing Emails Enhance Your Apartment Marketing
During their search, apartment hunters consider several factors, and giving them the information they want when they want it —via lead nurturing— is critical to turn leads into leases.
