Neighborhood Leasing: SEO’s Best Friend Apartment shoppers complete online searches for apartments in cities 32 times more than searches for apartments by brand. If your marketing efforts aren’t built to meet these needs, then your website is being left behind...
Do’s and Don’ts of Self-Guided Tours Some properties have shied away from self-guided since their rise in popularity over the past few years. The adoption of this new tour method has grown exponentially since shelter-in-place orders due to COVID-19 were put into...
Understanding PPC- Why are people who aren’t in my area seeing my ads? We all want more qualified leads, but to get them you need qualified traffic. Building up your presence organically on search engines like Google takes time, and your property might not have the...
Google My Business- Best Practices for the Multifamily Industry Google My Business is an incredibly powerful marketing tool. Not only is it free to use, but it’s baked right into the one of the main traffic driver for websites on the planet, Google. Without too much...
Product News: RentPress Embraces Location-Based Marketing 30 Lines, a digital marketing agency, is making it easier to use neighborhood leasing strategies with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of...
Understanding your SEO Reports- Measuring SEO KPIs Like all facets of digital marketing, there are an incredible number of metrics that analysts and marketers have at their disposal when it comes to Search Engine Optimization (SEO). The question that comes up time and...
