Google Business and The Case of The Missing Apartment Office Hours: What to Do Now
Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.
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ILS Remarketing? Yes, You Can With RentPress Leads
Regardless of your personal opinion of Brad Bellflower or JB Smoove or ironic direct mail, apartment marketers can’t disregard the fact that there is an arms race among the major Internet Listing Sites (ILSs) to reach more renters, and they’re succeeding.
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Apartment Companies: Open Your Doors To Instagram
Instagram is not just for selfies anymore. With more than 200 million active users, Instagram is becoming a go-to hub for marketers to promote their brands on social media, and it’s no surprise that apartment companies are getting in on the action. Companies such as Reside Living and Contemporary Management Concepts have already scoped out Instagram’s potential and what…
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How Apartment Companies Can Use Foursquare
There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who…
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It's a New Game…
Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire neighborhoods … there are a lot of interesting parallels, and it’s a good fit. We have the privilege of…
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#AptChat Recap
Thanks to a whole bunch of people (especially Lisa Trosien), the first #AptChat was a great success, with many industry professionals participating in the conversation. Consider this recap a high-level overview of the top tweets as we wandered through a variety of questions and topics related to social media and its use in the apartment…
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When You Listen, Customers Listen Back
Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President…
