Deep Dive Into Digital Marketing with Special Guest: Mike Whaling We sat down with Peter Lohmann and Russell Lowery at The Owner Occupied podcast to discuss all things digital marketing. We get into successfully marketing a property, the use of social media, the power of branding, and the capabilities of automation software, such as RentPress….
Just when you thought there weren’t any more worlds to conquer in the local listings game, Apple messes around and gives us a whole lot more work. On January 11th, Apple introduced a new tool to the digital marketing ecosystem in Apple Business Connect. The free tool allows businesses of all sizes to customize the…
Email Marketing is PropTech Have you considered how email fits with your property technology? Email marketing may already be integrated into your multifamily property management system and feel seamless to the leasing and marketing teams. An auto-generated email with details about your community, sentences describing how to tour, and pricing. It becomes a long-winded email…
Three Trends We Learned from NAA 2022 Outstanding speakers, networking, and client success stories – we experienced it all at NAA 2022! We had many thoughtful conversations with clients and prospects. We talked about next year’s strategy and budget and three trends we spotted. Waitlist Strategy Unit-Level Marketing Amenity Promotion Waitlist Strategy Your building is…
Email Marketing for Multifamily: Smarter Follow-Ups + So Much More At 30 Lines, it’s no secret that email is one of our favorite digital channels – and for good reason. Email consistently delivers an unbeatable ROI for our customers. In multifamily, we know email can increase your leasing team’s closing rate by 25% or more….
Case Study: A Lightning Fast Lease-Up in an Increasingly Competitive Market We helped The Garrett Companies lease-up Drift at The Forum in record-breaking time. % Pre-lease up in 3 months Cost Per Lease ($) The Garrett Companies is a fully integrated real estate company, founded in 2019. Primarily specializing in class-A suburban multifamily projects, the…
Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.
Preparing For Busy Leasing Season – State Of Search January 2021 Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can…
Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more effectively guide all of our marketing decisions and now more…
[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and everything your…
Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.
What Am I Paying For? SEO and Apartment Marketing Search Engine Optimization (or SEO) may seem like a new, flashy digital marketing strategy, it’s one of the oldest tricks in the book, digitally speaking. According to Search Engine Journal SEO, it started in the mid-’90s, making it one of the original digital marketing tactics. Many…